Equativ, also known as Smart AdServer, is a privately owned company headquartered in France. Founded in 2001, it employs approximately 550 individuals and reported $401.9M in revenue as of 2024. Functioning as an advertising technology company, it specializes in RTB and programmatic solutions, offering independent ad servers, SSP, buyer tools, and media services.
Equativ, a French advertising technology company, provides software and marketplace access to both sides of programmatic transactions, with publishers using its ad server and supply-side platform to manage ad slots and expose them to automated buyers. Previously, on September 10, 2026, Genius Sports Limited (NYSE: GENI) announced a three-way partnership involving Equativ and StackAdapt. This collaboration enables advertisers to acquire sports inventory tied to real-time events unfolding on the field, moving beyond fixed schedules set before kickoff. The partnership allows advertisers and agencies to programmatically reach sports fans with creative content that dynamically responds to live game developments.
Equativ offers 4 products in the ad tech and services industry. Equativ's product portfolio comprises of RTB and programmatic.
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Equativ's revenues were less than $500M in 2024. Caretta Research has split Equativ's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Equativ's revenue breakdown subscribe to Caretta Portal.
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Equativ's customers primarily consist of telecoms companies. Examples of Equativ's customers include AT&T, Verizon Consumer and T-Mobile. Equativ has commercial and technical partners like Deutsche Telekom, Harmonic and Adelaide.
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