du, a Publicly Owned company headquartered in the United Arab Emirates, founded in 2006, employs approximately 6760 individuals. The company reported $4.3B in revenue as of 2025. It specializes in Telecoms, functioning as a mobile operator and provider of broadband connectivity and IPTV services in the UAE. Originally established as Emirates Integrated Telecommunication Company, the firm rebranded to du in 2007.
On September 18, 2026, du and Nokia achieved the world’s first six-carrier aggregation deployment on du's commercial 5G-Advanced network, successfully aggregating six 5G New Radio (NR) component carriers across Frequency Division Duplex (FDD) and Time Division Duplex (TDD) spectrum. Previously, on September 15, 2026, du announced its participation as a Diamond Sponsor at GISEC Global 2026, where its operating sub-brand du Tech will showcase advanced cybersecurity and sovereign AI cloud capabilities for enterprise and government organizations, supporting the UAE’s digital transformation. Earlier, on September 9, 2026, du launched an out-of-home (OOH) campaign on Sheikh Zayed Road, promoting a 50% discount on its Select Power Plans for six months, marking the company's seventh UAE OOH campaign of 2026 and its second focused on the Select Power Plan this year.
du offers 7 products in the media and telecoms services industry. du's product portfolio comprises of telecoms, consumer electronics and media and TV services.
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du's revenues were $4.3B in 2025. Caretta Research has split du's revenue into 7 different product categories, the largest of which is mobile services, which represents 34% of du's revenue.
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