Creative Technology, also known as CT, is a privately owned company headquartered in the UK. Operating as part of the NEP Group, the company was founded in 1986 and employs approximately 750 individuals. The company specializes in providing audio visual equipment and systems integration services, serving the sports, corporate, exhibition, entertainment, and permanent installation markets.
On April 21, 2026, Creative Technology, in collaboration with Open Creative and COG Live, completed the overhaul of the Botanical Room at Bombay Sapphire's Laverstoke Mill distillery visitor centre. This project involved deploying a series of LCD displays to create a multi-sensory, story-led experience. Earlier, on April 8, 2026, Creative Technology was responsible for the complete video experience at the ABN AMRO Open in Rotterdam Ahoy, which introduced a refreshed visual identity and an LED Sphere on the centre court to enhance fan engagement and content delivery. This followed the company's investment in multiple Analog Way Aquilon RS6 systems for its live event production inventory, announced on March 31, 2026.
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Creative Technology offers 3 products in the media tech and pro AV industries. Creative Technology's product portfolio comprises of broadcast professional services, pro AV services and media managed services.
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Creative Technology's customers primarily consist of computer Games and broadcast television and radio companies. Examples of Creative Technology's customers include Valve corporation, Raidio Teilefis Eireann and Riot Games. Examples of Creative Technology's suppliers include ROE Visual, Disguise and Imagine Communications.
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