China Media Group

China Media Group

China Media Group, also known as CMG, is a state-owned media conglomerate headquartered in China. Established in 2018 through a strategic merger, and employing approximately 50,000 individuals, the company reported $6.0B in revenue as of 2023. CMG functions as the predominant state-owned media conglomerate in the People's Republic of China, operating as a unified holding company under the direct leadership of the Central Publicity Department of the Chinese Communist Party. Formed from the consolidation of China Central Television (CCTV), China National Radio (CNR), and China Radio International (CRI), it serves as the primary vehicle for both domestic public discourse and China's global media outreach, emphasizing media convergence to deliver content across digital, mobile, and traditional broadcast channels.

Revenue

Founded

2018

Headcount

50,000

Headquarters

China

Primary Segment

Other

Ownership

State Owned

News Summary:

On June 29, 2026, China issued a strong warning to the European Union, stating its ability to withstand a further deterioration or even a complete freeze in economic and trade ties should Brussels treat negotiations as a "mere formality." This followed an investigative report released by CCTV on June 28, 2026, uncovering systematic methods used by Multi-Channel Network (MCN) agencies to manipulate product testing results and deceive consumers through social media and livestreaming platforms, specifically targeting the influencer-led e-commerce market. Earlier on June 28, Yuyuantantian, a social-media commentary brand operated by China Central Television (CCTV), published an article interpreted as a policy-adjacent signal to Brussels, characterized by a blend of reporting, interpretation, rhetorical flourishes, and warnings. The same day, observations suggested China’s flagship broadcaster CCTV has shifted focus from journalism to e-commerce amidst a severe economic crisis. Previously, by June 26, 2026, AI-generated short dramas gained significant traction in China, allowing companies to produce content faster and more affordably, building on the genre's success since its 2018 launch.
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Examples of China Media Group's suppliers include Unilumin Group, Ross Video and Avid.

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China Media Group currently holds 21 broadcasting rights for sports competitions including winter sports, multi-sport, aquatics and swimming, soccer | association football and motorsports.

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