Branch

https://branch.io/
https://www.linkedin.com/company/branch-metrics/

Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, with approximately 500 employees, the company reported $60.0M in revenue as of 2024. It functions as a mobile marketing and multi-platform attribution provider, specializing in ad measurement and verification.

2024 Revenue

Founded

2014

Headcount

491

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

N/A

Similar Companies

Subscribe for full access to Branch's profile

Branch offers 2 products in the ad tech and services industry. Branch's product portfolio comprises of ad measurement and verification.

Subscribe for full access to Branch's products in full detail

Branch's revenues were less than $100M in 2024. All the revenue comes from display attribution and verification.

Subscribe for full access to Branch's revenue in full detail

Mar

27th

2026

09:39

Big Data/Analytics, B2B Tag

7 Best Rebrandly Alternatives for Scalable, Measurable Link Management

Branded short links are great, but if you’re relying on Rebrandly alone, you might be missing the bigger picture. Today’s marketers need more than just custom domains. They need scalable link management, real-time attribution, and integrations that drive growth.

Branch USA

Mar

23rd

2026

11:01

Emerging Tech

Google Can't Escape Mobile Search Antitrust Case

By Matthew Perlman ( March 23, 2026, 5:33 PM EDT) -- A Texas federal court has refused to dismiss a case from Branch Metrics, accusing Google of blocking competition from its Android search product, after finding the company does not have to make a general search engine to have standing for its antitrust claims....

Law360

Mar

19th

2026

12:57

B2B Tag

Personalization vs. Privacy: How Health Marketers Can Win Both

By submitting this form you acknowledge that Branch may send you information about our products and promotions. You may opt-out at any time by using the unsubscribe link in messages that you receive from Branch or you may visit our unsubscribe page. We value your privacy. For more information, please visit our Privacy Policy.

Branch USA

Mar

18th

2026

09:10

Emerging Tech, B2B Tag

How a Fortune 100 Retailer Rebuilt Its Mobile Foundation To Outpace Desktop

A Fortune 100 retailer with more than 50 million app users had a problem that kept getting harder to ignore. Its legacy linking architecture couldn’t keep up with mobile growth: Broken links lingered for weeks, performance data grew harder to trust, and fix cycles stretched to a month.

Branch USA

Mar

17th

2026

14:19

B2B Tag

Personalization vs. Privacy: How Health Marketers Can Win Both

Branch USA

Mar

17th

2026

13:36

B2B Tag

Personalization vs. Privacy: How Health Marketers Can Win Both

Branch USA

Mar

10th

2026

18:30

B2B Tag

App or Website: The Routing Rules Every Marketer Needs

If you run a mobile marketing program, you’ve already had this debate internally: Should you route users to your app or your website? The instinct is usually to push people toward the app. Apps convert at higher rates, drive more repeat purchases, and keep your brand top of mind.

Branch USA

Mar

4th

2026

16:32

B2B Tag

Personalization vs. Privacy: How Health Marketers Can Win Both

Branch USA

Mar

4th

2026

16:27

B2B Tag

Why Your Mobile App Strategy Is Backwards (with Matt Hudson)

Branch USA

Mar

4th

2026

11:22

Big Data/Analytics, B2B Tag

Your Loyalty Program Is Leaking Revenue. Here's How To Fix It.

Your loyalty program has great perks. The problem is getting customers to them. Branch data shows that 60% of loyalty emails fail to deep link into the app. Mobile web visitors browse your rewards catalog and leave without installing.

Branch USA

Feb

4th

2026

18:30

B2B Tag

3 Insights From the Resilient Marketer Report That Should Change Your 2026 Strategy

Most marketing teams have figured out how to keep campaigns running. What they haven’t figured out is how to grow without breaking. MoEngage, Branch, and Moveable Ink surveyed over 600 B2C marketers to understand what happens when you ask teams to scale.

Branch USA

Feb

3rd

2026

18:30

Artificial Intelligence, B2B Tag

Introducing AIO Attribution: Measurement for AI

Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, “Google it” has been synonymous with finding answers. But that’s all changing. The introduction and rapid adoption of AI-powered search and discovery platforms is transforming the way people learn and discover once again.

Branch USA

Branch's customers primarily consist of spectator Sports, entertainment Providers and broadcast television and radio companies. Examples of Branch's customers include Paramount Global, National Basketball Association and CW Network.