Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, and employing approximately 500 individuals, the company reported $60.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.
On September 16, 2026, Branch discussed how AI data analysis simplifies marketing attribution, providing clear visibility from click to conversion to revenue and streamlining return on ad spend (ROAS) analysis for marketers. Earlier, on September 10, 2026, Branch explored how healthcare marketers can manage patient privacy while executing effective performance marketing in an episode of "How I Grew This" featuring Jessica Holton, addressing evolving guidance from entities like HHS and OCR, as well as HIPAA requirements. This followed a September 2, 2026 discussion about how AI has influenced the "build vs. buy" debate in mobile measurement solutions, noting its impact on internal decision-making and customer choices. Previously, on August 20, 2026, Branch Metrics Inc., a U.S. tax resident, filed appeals with the Delhi Bench of the Income Tax Appellate Tribunal against final assessment orders for the 2021-22 and 2022-23 assessment years.
Branch's customers primarily consist of broadcast television and radio, spectator Sports and entertainment Providers companies. Examples of Branch's customers include National Basketball Association, Paramount Skydance Corporation and CW Network.
Subscribe for full access to Branch's products in full detail 
