Branch, also known as Branch Metrics, a privately owned company headquartered in the US, was founded in 2014. With approximately 500 employees, the company reported $60.0M in revenue as of 2024. It specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.
On April 29, 2026, Branch introduced Industry Benchmarks, a new offering designed to provide marketers with competitive insights to contextualize their campaign performance, including channel conversion rates, paid partner effectiveness, click-to-install rates, and install volumes. Previously, on April 27, 2026, the company discussed its Deep Link Generator, emphasizing its role in providing reliable and measurable routing across channels to protect conversion rates and prove campaign impact by preventing broken deep links that can frustrate users and waste paid media budgets.
Branch's customers primarily consist of entertainment Providers, spectator Sports and broadcast television and radio companies. Examples of Branch's customers include CW Network, Paramount Global and National Basketball Association.
Subscribe for full access to Branch's products in full detail 
