Big3 Basketball League, a privately owned entity headquartered in the US, is a tier 3 media tech buyer. Founded in 2017, and operating with approximately 40 employees, the organization reported $9.2M in revenue as of 2023. Functioning in the ball sports sector, it is a professional 3-on-3 basketball league established by rapper and actor Ice Cube and entertainment executive Jeff Kwatinetz. The league fields 12 teams composed of former professional basketball players, many of whom previously played in the NBA.
On June 18, 2026, FuboTV and Big3 announced an agreement to stream the league’s 2026 season live on Fubo Sports Network, Fubo’s free ad-supported streaming TV (FAST) channel. Fubo Sports Network will stream 16 live games, two each week, for the duration of Season 9 starting June 20. Previously, on June 17, Big3, the professional 3-on-3 basketball league co-founded by Ice Cube and Jeff Kwatinetz, confirmed a definitive business combination agreement with Graf Global Corp, a publicly traded special purpose acquisition company, with the aim of becoming the first publicly traded U.S. professional sports league at a $290 million valuation. Earlier, on June 16, Big3 partnered with the Prostate Cancer Foundation (PCF) to advance PCF’s “Check the Box! Saving Lives Together” initiative, a nationwide campaign encouraging men, particularly Black men, to get screened for prostate cancer.
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Big3 Basketball League offers 2 products in the media and telecoms services and sports industries. Big3 Basketball League's product portfolio comprises of ball sports and media and TV services.
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Big3 Basketball League's revenues were less than $25M in 2024. Caretta Research has split Big3 Basketball League's revenue into 2 different product categories, the largest of which is basketball. For full access to Big3 Basketball League's revenue breakdown subscribe to Caretta Portal.
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Big3 Basketball League sells broadcasting rights of its basketball competitions globally. Big3 Basketball League currently holds broadcasting rights for sports competitions including basketball.
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