Baseball Australia, also known as BA, is a privately owned entity headquartered in Australia. Founded in 2009, it operates with approximately 40 employees and reported $1.9M in revenue as of 2023. The organization functions as a tier 3 media tech buyer, serving as the governing body for all levels of baseball in Australia, with bat sports as its main product.
On May 7, 2026, Australia announced its 20-player roster for the WBSC Women's Baseball World Cup Group Rockford 2026. Manager Jason Pospishil selected a young squad, featuring an average age of 25.8 years with 11 players aged 25 or under. Previously, on March 27, 2026, 17-year-old right-handed pitcher Patrick Crotty, who represented Australia at the WBSC U-18 Baseball World Cup 2025, signed a professional contract with Major League Baseball's Philadelphia Phillies after allowing just two runs in 5.2 innings across three tournament appearances. This followed the renewal of a multi-year partnership between Baseball Australia and food brand Four’N Twenty, announced on January 21, 2026, securing Four’N Twenty as a primary sponsor for the 2026 World Baseball Classic (WBC) and ensuring the brand's prominent feature on the national team’s uniforms and digital assets during their Tokyo campaign, commencing March 4, 2026. Earlier, on April 17, 2025, the Cuban Baseball and Softball Federation and Baseball Australia signed a cooperation agreement to strengthen their relationship and support baseball/softball’s inclusion in the 2032 Brisbane Olympic Games, with the agreement signed by Cuba Ambassador Tanieris Diéguez and Baseball Australia's CEO Glenn Williams.
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Baseball Australia offers 3 products in the media and telecoms services and sports industries. Baseball Australia's product portfolio comprises of media and TV services, search, social, and retail media and bat sports.
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Baseball Australia's revenues were less than $10M in 2024. Caretta Research has split Baseball Australia's revenue into 3 different product categories, the largest of which is baseball. For full access to Baseball Australia's revenue breakdown subscribe to Caretta Portal.
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Baseball Australia sells broadcasting rights of its baseball competitions to 4 companies globally, covering 4 countries. Baseball Australia's rights holders include Kayo Sports. Baseball Australia currently holds 2 broadcasting rights for sports competitions including baseball.
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