Zeotap

Zeotap

https://zeotap.com/
https://www.linkedin.com/company/zeotap/

Zeotap, a privately owned German company founded in 2014, provides technology for marketers and agencies. As a customer data platform, its offerings center around data management and related tools. In 2023, the company employed approximately 190 people and reported revenues of around $25 million.

2023 Revenue

Founded

2014

Headcount

190

Headquarters

Germany

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

Roqad announced the acquisition of Zeotap-Data, Zeotap's third-party audience business, for an undisclosed amount on Tuesday. This acquisition, described by Roqad as addressing brands' increasing demand for privacy-safe personalized targeting, combines Roqad's identity graphs and data onboarding with Zeotap-Data's large-scale third-party audience segments and trading platform integrations. The deal was announced in multiple press releases, highlighting benefits for advertisers, including greater targeting scale and accuracy compliant with privacy regulations and seamless activation.

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Zeotap offers 2 products in the telecoms tech and ad tech and services industries. Zeotap's product portfolio comprises of enterprise and telecoms software and marketer and agency technology.

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Zeotap's revenues were less than $50M in 2023. Caretta Research has split Zeotap's revenue into 2 different product categories, the largest of which is customer data platforms (CDP). For full access to Zeotap's revenue breakdown subscribe to Caretta Portal.

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Jan

9th

2026

21:48

Artificial Intelligence, B2B Tag

2026 Predictions: Data Readiness for Personalization and AI

More Webinars Death by Deployment January 28, 2026 4:00 pm / CET Webinar from Digtl and Zeotap. Register

Dec

11th

2025

04:07

Five High-Impact Ways Leading Grocery Retailers Use Shopper Data to Improve Performance

Grocery retail is a margin-tight, high-frequency business, sitting on some of the richest first-party data out there: years of loyalty activity, transaction history, category signals, and digital behaviour. However, even with all that data, many teams struggle to activate it in a way that reliably moves the needle.

Dec

2nd

2025

10:06

Should Your CDP Really Take a Year to Implement? Insights from Martech Therapy

It’s an age-old story: CDP implementations start with momentum, only to slip into endless scoping, months of integration work, shifting timelines, and business teams still waiting for their first live use case. In a recent episode of Couch Confidentials by Martech Therapy, Zeotap CEO Elad Simon joined Matthew Niederberger to unpack why this happens, where CDP projects typically go off-track, and what actually leads to faster, more effective outcomes.

Nov

20th

2025

03:37

Talon.One and Zeotap redefine loyalty marketing

Loyalty is getting harder to win. Customers expect brands to know them, reward them, and respond to their needs in real time. Yet many loyalty programs still rely on generic offers or rigid points mechanics that fail to create meaningful engagement.

Nov

18th

2025

15:03

From Insight to Incentive: How Zeotap and Talon.One Are Redefining Loyalty Marketing

In a landscape where customer expectations are rising and loyalty is harder than ever to earn, brands need more than just generic discounts or outdated points systems. They need personalisation, at scale, in real-time, and rooted in data.

Nov

14th

2025

18:30

Artificial Intelligence

Zeotap: How BigQuery ML and vector search help customers build their own AI models

Product Manager, Google Chief Technology Officer, Zeotap Editor’s note: The post is part of a series that highlights how organizations leverage Google Cloud’s unique data science capabilities over alternative cloud data platforms. Google Cloud's vector embedding generation and search features are unique for their end-to-end, customizable platform that leverages Google's advanced AI research, offering features like task-optimized embedding models and hybrid search to deliver highly relevant results for both semantic and keyword-based queries.

Nov

14th

2025

17:24

Artificial Intelligence

Using BigQuery ML to solve for the lookalike problem at Zeotap

Editor’s note: The post is part of a series that highlights how organizations leverage Google Cloud’s unique data science capabilities over alternative cloud data platforms. Google Cloud's vector embedding generation and search features are unique for their end-to-end, customizable platform that leverages Google's advanced AI research, offering features like task-optimized embedding models and hybrid search to deliver highly relevant results for both semantic and keyword-based queries.

Nov

13th

2025

15:44

CT_Monitor Company

Carrefour Boosts Real-Time Cart Recovery and Personalisation with Abandoned Cart Automation

The Company Carrefour is one of the world’s largest and most trusted grocery retailers, serving millions of customers across Europe and beyond through an extensive network of hypermarkets, supermarkets, convenience stores, and a fast-growing eCommerce presence.

Nov

10th

2025

18:30

Artificial Intelligence, CT_Monitor Company

Zeotap's big win: 46% TCO reduction and enhanced real-time performance with Bigtable

Chief Product Officer & Co-Founder, Zeotap Chief Technology Officer, Zeotap In today’s fast-paced, data-driven landscape, the ability to process, analyze, and act on vast amounts of data in real time is paramount. For businesses aiming to deliver personalized customer experiences and optimize operations, the choice of database technology is a critical decision.

Nov

10th

2025

17:26

Emerging Tech, CT_Monitor Company

Zeotap migrates from ScyllaDB to Bigtable

In today’s fast-paced, data-driven landscape, the ability to process, analyze, and act on vast amounts of data in real time is paramount. For businesses aiming to deliver personalized customer experiences and optimize operations, the choice of database technology is a critical decision.

Oct

21st

2025

07:52

A Record-Breaking Quarter for Integrations with our new Integrations Builder

It’s been a big quarter for integrations at Zeotap. At the heart of it is Integr8, our new AI-Integrations Builder: a no-code tool that’s transforming how we build, launch, and scale integrations. It’s enabled our product team to deliver new integrations faster than ever before, launching a record 45+ new integrations this quarter across marketing, advertising, CRM, and data ecosystems.

Sep

24th

2025

16:12

Zeotap CDP Powers Sky Italia’s Journey to Real-Time Personalization

The Industry Zeotap is empowering leading companies like Sky Italia to transform customer personalization in the media and telecommunications industry. By leveraging Zeotap’s Customer Data Platform, Sky has launched a strategic initiative to deliver one-to-one personalization at scale, enhancing customer experience, loyalty, and business outcomes through real-time, data-driven innovation.

Zeotap has customers like Douglas Marketing Solutions.

Example Customers

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Example Partners

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