Zeotap

Zeotap

https://zeotap.com/
https://www.linkedin.com/company/zeotap/

Zeotap, privately owned and headquartered in Germany, founded in 2014 with approximately 190 employees, reported $25.0M in revenue as of 2023. The company provides marketer and agency technology, functioning as a customer data platform.

2023 Revenue

Founded

2014

Headcount

190

Headquarters

Germany

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

Zeotap co-hosted a webinar titled "Death by Deployment" with Digtl on January 28, 2026.

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Zeotap offers 2 products in the telecoms tech and ad tech and services industries. Zeotap's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.

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Zeotap's revenues were less than $50M in 2023. Caretta Research has split Zeotap's revenue into 2 different product categories, the largest of which is customer data platforms (CDP). For full access to Zeotap's revenue breakdown subscribe to Caretta Portal.

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Mar

23rd

2026

15:55

What Is Data Enrichment? Types, Benefits & Tools

Most organisations are sitting on customer data that is too incomplete to act on. Enrichment is the process of enhancing an existing database or contact database by appending missing or incomplete data, correcting errors, and integrating data from internal systems and third-party sources.

Mar

23rd

2026

15:43

What Is a Customer Data Platform (CDP)? A Guide

A customer data platform (CDP) is a powerful piece of software designed to collect, sort and then activate customer data from every single point of contact into one single, up-to-date customer profile. It does this by serving as a centralised hub for all customer data, making it easily accessible to teams all across the business.

Mar

23rd

2026

15:20

Emerging Tech, B2B Tag

CDP vs CRM: Key Differences & When You Need Both

In today’s ever-changing digital landscape, the debate between CDP vs CRM is often off the mark — they aren’t rivals, but rather complementary tools that modern businesses just can’t live without. With GDPR enforcement getting more serious by the day, Google Chrome accelerating its third-party cookie purge, and customers demanding more and more from these real-time personalisation experiences, brands need both systems firing on all cylinders if they want to unlock the full value of their customer data.

Mar

23rd

2026

14:40

What Is Customer Intelligence? A Complete Guide

How to turn your first-party data into a real-time, privacy-safe source of intelligence that powers every single customer interaction Introduction to the New World of Customer Experience The business landscape is shifting fast, with customer experience right at the heart of long-term growth and staying ahead of the competition.

Mar

16th

2026

10:02

How to Improve Customer Retention in 2026

A practical guide for marketing and CX teams navigating the cookieless era Introduction Customer retention is more than just a metric — it is a cornerstone of sustainable business growth. In today’s competitive landscape, retaining existing customers is significantly more cost-effective than acquiring new ones.

Mar

11th

2026

08:21

Emerging Tech, B2B Tag

Composable or Packaged CDP? A Quick Buyer’s Guide

The CDP market is splitting into two camps: Packaged platforms and Composable architectures. Most vendors force organisations to choose between the two. If you are currently evaluating your CDP options, you’ve likely been bombarded with mixed marketing messaging and conflicting advice.

Feb

22nd

2026

08:12

Emerging Tech, B2B Tag

Designing Order Inside Enterprise Complexity: The Zeotap Case Study

When I joined Zeotap, the product wasn’t broken. It was just heavy. The Unity CDP had grown the way most enterprise tools grow fast, practical, and slightly chaotic. Every time a new feature shipped, it got added to the left navigation.

Feb

3rd

2026

06:14

Emerging Tech, B2B Tag

Death by Deployment: Why Most CDP Projects Fail (and How to Survive)

In the MarTech world, “seamless” is one of the most overused (and often most inaccurate) words in the dictionary. It is the industry’s favorite sedative, used to gloss over the reality that enterprise software is, by nature, invasive.

Jan

9th

2026

21:48

Artificial Intelligence, B2B Tag

2026 Predictions: Data Readiness for Personalization and AI

More Webinars Death by Deployment January 28, 2026 4:00 pm / CET Webinar from Digtl and Zeotap. Register

Dec

11th

2025

04:07

Five High-Impact Ways Leading Grocery Retailers Use Shopper Data to Improve Performance

Grocery retail is a margin-tight, high-frequency business, sitting on some of the richest first-party data out there: years of loyalty activity, transaction history, category signals, and digital behaviour. However, even with all that data, many teams struggle to activate it in a way that reliably moves the needle.

Dec

2nd

2025

10:06

Should Your CDP Really Take a Year to Implement? Insights from Martech Therapy

It’s an age-old story: CDP implementations start with momentum, only to slip into endless scoping, months of integration work, shifting timelines, and business teams still waiting for their first live use case. In a recent episode of Couch Confidentials by Martech Therapy, Zeotap CEO Elad Simon joined Matthew Niederberger to unpack why this happens, where CDP projects typically go off-track, and what actually leads to faster, more effective outcomes.

Nov

20th

2025

03:37

Talon.One and Zeotap redefine loyalty marketing

Loyalty is getting harder to win. Customers expect brands to know them, reward them, and respond to their needs in real time. Yet many loyalty programs still rely on generic offers or rigid points mechanics that fail to create meaningful engagement.

Zeotap has customers like Douglas Marketing Solutions.

Example Customers

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Example Partners

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