Privately owned Permutive, headquartered in the UK, was founded in 2016 and employs approximately 200 individuals, having reported $16.4M in revenue as of 2024. The company specializes in marketer and agency technology, functioning as an ad tech company that offers a first-party data audience platform designed for media buyers and sellers.
On March 17, 2026, Permutive earned top G2 rankings, including DMP Leader, for its efforts to help companies unlock the full value of their audience data in a privacy-first world without sacrificing advertiser outcomes. The company enables media owners, agencies, and brands to collaborate on 100% of addressable audiences powered by premium publisher signals. Previously, on February 25, 2026, Permutive appointed ad industry innovator Dave Rosner as Chief Marketing Officer. Rosner joined the data collaboration platform for publishers and advertisers as one of programmatic’s pioneering voices amid the company's expansion into curation and agentic advertising.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include TelevisaUnivision, BBC and Hearst Communications.
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