Permutive, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 200 individuals. The company reported $16.4M in revenue as of 2024. It specializes in marketer and agency technology, functioning as an ad tech company offering a first-party data audience platform for media buyers and sellers.
On July 9, 2026, Permutive appointed Genevieve Juillard, former Experian Marketing Services President, to its board of directors to advise on advertising data collaboration and activation. Previously, on June 10, 2026, the company enabled publishers using its platform to activate first-party audience segments in audio through AdsWizz, extending first-party data strategies into audio without requiring new infrastructure. This followed the appointment of agency chief Eileen Kiernan to Permutive's board of directors on May 8, 2026, where she will provide a buy-side perspective and guide data asset collaboration for publishers and advertisers.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include BBC, Hearst Communications and TelevisaUnivision.
Subscribe for full access to Permutive's products in full detail 
