News Summary:
Yettel will enable customers located in Israel, Jordan, Qatar, Saudi Arabia, and the United Arab Emirates to activate three "World 3GB 15-day" roaming add-ons free of charge over seven days, effective March 4, 2026. Previously, on February 4, 2026, the company launched its fifth annual device recycling campaign, aiming to recycle 2.7 million devices with customers by the end of 2027 to promote responsible electronic waste management. Earlier, on January 21, 2026, the Voyo streaming platform extended its exclusive coverage of the Fight National Championship (FNC) for two more years, making live content available to Yettel and SBB TV service users in Serbia and five other countries. This follows an announcement on January 7, 2026, where CEO Mike Michel stated that Yettel Serbia plans to continue expanding its 5G network throughout 2026, building on over EUR 100 million invested in the 5G spectrum auction and more than EUR 60 million in network modernization in 2025. Michel also confirmed a legal merger with SBB scheduled for April 1, 2026, at which point SBB will cease to exist as a separate legal entity and operate under the Yettel brand. On New Year's Eve, December 31, 2025, Yettel's network handled over 720 TB of data, a 32 percent increase from the prior year, and processed more than 1.4 million calls between December 31, 2025, and January 1, 2026.
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