Xiaohongshu, a privately owned company headquartered in China, was founded in 2013 and employs approximately 2,300 individuals. The company reported $4.8B in revenue as of 2024. Operating as a social media and e-commerce platform, Xiaohongshu specializes in search, social, and retail media.
Xiaohongshu, through its RedNote social commerce platform, saw Carlsberg Asia deepen their partnership on September 16, launching the "Cheers from the Origin" digital campaign to expand reach and engage consumers across Hong Kong, Singapore, Malaysia, and Vietnam. Previously, on September 10, the company integrated its AI search business internally, merging the "Ask One Question" enhanced search results and the "Click" conversational life assistant into a single unified product, also named "Click." This action followed an August 26 announcement where Mei O, General Manager of Xiaohongshu's Commercial Channel Division, stated the company would open full-process AI capabilities for agents and outlined the 2026 strategic direction for channels, focusing on industry deepening, customer management, ecosystem co-construction, and capability accumulation.
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Xiaohongshu offers products in the media and telecoms services industry. Xiaohongshu's product portfolio comprises of search, social, and retail media.
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Xiaohongshu's revenues were over $1B in 2024. All the revenue comes from social media advertising.
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