News Summary:
Whale TV's role in the future of Connected TV operating systems (TVOS) was part of a discussion on March 6, 2026, during a Next TMT Talks panel moderated by David Bloom, which explored how these platforms determine content discovery, advertising, and audience reach for streaming services. Previously, on February 23, 2026, Canadian media company Stingray launched a suite of free ad-supported streaming television (FAST) channels on Whale TV+, Whale TV's free streaming service. The new channels, spanning nature, wellness, art, ambience, and music, expanded Stingray's global presence, with Whale TV+ available on Whale TV-enabled smart TVs, web, Android Google TV, and Fire TV devices. Earlier, on February 17, 2026, Amazon MX Player, the retailer's free video streaming service for Indian audiences, became available on Smart TVs powered by the Whale TV platform, offering originals, web series, movies, and international titles in local languages without requiring a subscription. This followed Whale TV's decision on January 21, 2026, to join the DVB Project, an industry consortium developing open standards for digital television. The move, approved by the DVB Steering Board, added the smart TV operating system provider to DVB’s global ecosystem, contributing to specifications used across broadcast, broadband, and hybrid TV services.
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