Waymark, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 40 individuals. The company specializes in software development, functioning as an AI production platform that uses a single prompt to create personalized commercials and spec spots.
On April 21, 2026, Sky Media launched an AI-powered creative advertising tool, which provides Irish small and medium-sized enterprises (SMEs) with access to Waymark's AI creative studio. This integration enables brands to instantly generate video representations of how a television advertisement might appear.