605

605

http://605.tv
https://www.linkedin.com/company/605data/

605, an iSpot.tv company, headquartered in the US, was founded in 2016 and employs approximately 150 individuals. The company operates as a measurement and attribution firm, focusing on the utilization of data to create, execute, and measure advertising campaigns.

Revenue

Founded

2016

Headcount

150

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

-

News Summary:

On March 17, 2026, Craig Ziegler of iSpot.tv detailed the company's approach to AI and unification, emphasizing a strategic shift from measurement as a "system of record" to a "system of action" to meet marketer demand for real-time intelligence amidst video ad fragmentation across linear CTV and social platforms. This discussion follows iSpot.tv data released on February 27, 2026, which showed national TV spending by automakers dropped 10.8% year-over-year in January to an estimated $305.5 million, down from $342.4 million in January 2025. According to the same data, household TV ad impressions also declined 26.6% year-over-year in January, falling to 14.3 billion from 19.4 billion.

Similar Companies

Subscribe for full access to 605's profile

605 offers products in the ad tech and services industry. 605's product portfolio comprises of marketer and agency technology.

Subscribe for full access to 605's products in full detail

605's revenues were less than $25M in 2023. All the revenue comes from advertising creative management platform (CMP).

Subscribe for full access to 605's revenue in full detail

Mar

27th

2026

04:02

Why Your Measurement Stack is Making You Less Confident (And How to Fix It)

Choosing a video ad measurement solution should feel clarifying. Instead, it often introduces more doubt than confidence. Teams come into the buying process hoping for answers: clearer performance readouts, fewer internal debates, and data they can actually stand behind.

Mar

26th

2026

06:05

Automotive TV Spending Levels Off In February

Automakers spent nearly the same on estimated national linear TV spending in February 2026 ($151.7 million) as they did a year ago ($152.7 million) according to iSpot.tv. Estimated year-to-date spending for the first two months of the year totalled $457.2 million (down 7.7% YoY) compared to $495.1 million for the first two months of 2025.

Mar

26th

2026

02:26

Big Data/Analytics, B2B Tag

The Power of Outcome Guarantees for Advertisers

The media landscape is no longer linear—it’s a constant state of discovery. As audiences move across platforms, from short-form to long-form, traditional measurement approaches are falling short of reflecting real performance. We sat down with Suzanne Persechino, SVP of Revenue Research at A&E Global Media, to understand how A&E is helping advertisers navigate this complexity—and prove the real-world impact of every ad dollar.

Mar

25th

2026

12:48

Automotive TV Spending Levels Off In February

Automakers spent nearly the same on estimated national linear TV spending in February 2026 ($151.7 million) as they did a year ago ($152.7 million) according to iSpot.tv. Estimated year-to-date spending for the first two months of the year totalled $457.2 million (down 7.7% YoY) compared to $495.1 million for the first two months of 2025.

Mar

17th

2026

00:30

Big Data/Analytics, Artificial Intelligence, B2B Tag

Craig Ziegler on iSpot’s Approach to AI and Unification

As video ads continue to fragment across linear, CTV, and social platforms, marketers are demanding more than reports—they want real-time intelligence they can act on. Or as Craig Ziegler puts it, a shift from measurement as “a system of record to a system of action.” With more than two decades in technology and ad tech, Craig has helped build many of the systems that power modern digital advertising.

Mar

11th

2026

18:30

Events, B2B Tag

Brand Innovators at SXSW: Leadership in Brand Marketing Summit

Join us at Brand Innovators’ Leadership in Brand Marketing Summit during SXSW from March 13th to March 16th at Lamberts Restaurant & La Condesa in Austin, TX. This event brings together brand and marketing leaders to explore the biggest leadership and brand opportunities in the space.

Mar

10th

2026

12:39

Big Data/Analytics, B2B Tag

Real-Time Optimization at Scale

The era of “set it and forget it” TV and video advertising is over. As budgets tighten, accountability for every dollar becomes the new standard. The industry is shifting away from impressions toward measurable results. Leading this charge is Roku, proving that the biggest screen in the house can also be the most effective.

Mar

5th

2026

03:02

Emerging Tech, B2B Tag

From Programmatic to Performance: Julie Van Ullen’s Industry Lens

Few advertising leaders begin their careers as opera singers—fewer still go on to shape digital standards at the IAB, navigate the rise of programmatic, define automation for premium TV, and build outcome-driven commerce media. Julie Van Ullen has done all of it.

Feb

27th

2026

04:37

Auto Spend Drops 10.8% In January

Automakers spent an estimated $305.5 million on national TV spending in January, down 10.8% year over year compared to $342.4 million in January 2025. January 2026 household TV ad impressions also fell 26.6% year-over-year to 14.3 billion compared to 19.4 billion, according to iSpot.tv.

Feb

27th

2026

03:43

Auto Spend Drops 10.8% In January

Automakers spent an estimated $305.5 million on national TV spending in January, down 10.8% year over year compared to $342.4 million in January 2025. January 2026 household TV ad impressions also fell 26.6% year-over-year to 14.3 billion compared to 19.4 billion, according to iSpot.tv.

Feb

26th

2026

06:52

Automotive TV Spending Drops 10.8% In January

Automakers spent an estimated $305.5 million on national TV spending in January, down 10.8% year over year compared to $342.4 million in January 2025. January 2026 household TV ad impressions also fell 26.6% year-over-year to 14.3 billion compared to 19.4 billion, according to iSpot.tv.

Feb

25th

2026

18:30

Automotive TV Spending Drops 10.8% In January

Automakers spent an estimated $305.5 million on national TV spending in January, down 10.8% year over year compared to $342.4 million in January 2025. January 2026 household TV ad impressions also fell 26.6% year-over-year to 14.3 billion compared to 19.4 billion, according to iSpot.tv.

605 has partners like Operative.

Example Partners

Subscribe for full access to 605's profile

Analyst insight reports

Media technology marketing trends 2022: Communicating company culture

AV broadcast: learning from the best

The dynamics of localisation

IBC 2024 | Tech wars noise vs. substance

Subscribe to access all analyst insight reports