605, an iSpot.tv company, headquartered in the US, was founded in 2016 and employs approximately 150 individuals. The company operates as a measurement and attribution firm, focusing on the utilization of data to create, execute, and measure advertising campaigns.
On March 17, 2026, Craig Ziegler of iSpot.tv detailed the company's approach to AI and unification, emphasizing a strategic shift from measurement as a "system of record" to a "system of action" to meet marketer demand for real-time intelligence amidst video ad fragmentation across linear CTV and social platforms. This discussion follows iSpot.tv data released on February 27, 2026, which showed national TV spending by automakers dropped 10.8% year-over-year in January to an estimated $305.5 million, down from $342.4 million in January 2025. According to the same data, household TV ad impressions also declined 26.6% year-over-year in January, falling to 14.3 billion from 19.4 billion.
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