605, founded in 2016 and headquartered in the US, is a marketer and agency technology company specializing in measurement and attribution for advertising campaigns. A subsidiary of iSpot.tv, 605 employs approximately 150 people and reported revenues under $10 million in 2023. The company's focus is on leveraging data to improve the creation, execution, and measurement of advertising initiatives.
iSpot partnered with LG Ad Solutions to conduct a cross-platform study using iSpot’s Unified Measurement, analyzing ad performance across linear, streaming, and social video. This study followed a report on NFL games, which delivered 23% of Big 4 network impressions last season, representing nearly $6.8 billion in ad spending and 11,000 ad minutes. The report analyzed factors influencing ad effectiveness, including creative strategies, celebrity endorsements, ad placement, and streaming-only strategies. Separately, iSpot will participate in CIMM’s annual event from September 16th to 17th in New York City, featuring a fireside chat with Jon Watts and Sean Muller.
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