Videndum, a publicly owned company headquartered in the UK, was founded in 1910 (originally as Vinten Radamec, later Vitec Group). With approximately 1790 employees in 2023, the company generated less than $500 million in revenue that year. Videndum's primary business is content acquisition, achieved through the design, manufacture, and distribution of a range of products for the image capture and content creation market. This includes equipment such as camera supports, video transmission systems, monitors, live streaming solutions, smartphone accessories, robotic camera systems, prompters, LED lighting, mobile power solutions, bags, backgrounds, motion control systems, and audio capture and noise reduction equipment.
Videndum announced on September 3rd an agreement to sell the Joby brand to Vijim, a photography accessory brand. This sale of the consumer-facing tripods and camera mounts business allows Videndum to concentrate on professional markets. The sale price was not disclosed. Separately, Videndum was mentioned in a news item regarding a former employee, Rachel Daly, who recently took a position as Head of Education and Partnerships at Digital Garage. Daly previously held leadership roles at AVID and served as Channel Sales Manager for EMEA at Videndum.
Videndum offers 10 products in the media tech industry. Videndum's product portfolio comprises of connectivity infrastructure, connectivity and distribution services and content acquisition.
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Videndum's revenues were $362.5M in 2024. Caretta Research has split Videndum's revenue into 5 different product categories, the largest of which is camera accessories, which represents 81% of Videndum's revenue.
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Videndum's customers primarily consist of broadcast television and radio and aviation and Aerospace Component Manufacturing companies. Examples of Videndum's customers include NASA, NBCUniversal and BBC.
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