TV Cultura, a non-profit organization headquartered in Brazil, was founded in 1960 and operates with approximately 140 employees. The organization reported $25.6M in revenue as of 2023, functioning as a tier 2 media tech buyer. It specializes in broadcast television and radio, operating as a Brazilian public television network managed by the Fundação Padre Anchieta, a non-profit foundation supported by the State Government of São Paulo. Originally founded on September 20, 1960, by Diários Associados and relaunched under its current public administration on June 15, 1969, its specific headquarters are in the Água Branca district of São Paulo, Brazil. The network focuses on educational, cultural, and children’s programming, having produced series such as Castelo Rá-Tim-Bum. It operates as a non-commercial broadcaster, distributing content through a network of affiliates and digital platforms across the national territory.
TV Cultura launched a campaign on January 25, 2026, to celebrate São Paulo's 472nd anniversary. The initiative features three stop-motion vignettes, part of the "Paulistanos like you" concept, which employ stylized toy art characters to honor figures embodying the city's innovative and diverse spirit. Previously, on January 9, 2026, the broadcaster renewed Marcelo Tas' contract as presenter and general director of "Provoca." The program has expanded its reach through social media and featured guests from various fields, reinforcing its role in contemporary discourse. This followed an announcement on January 6, 2026, regarding a change in the command of "Roda Viva," with TV Cultura acknowledging journalist Vera Magalhães' departure from its presentation and noting the program's history of rotating leadership. In December 2025, Bruno de Lourenzo, a Piano Bachelor's student from UNIRIO's Instituto Villa-Lobos, became a finalist in "Prelúdio 2025," a classical music competition promoted by TV Cultura.
TV Cultura offers 4 products in the media and telecoms services industry. TV Cultura's product portfolio comprises of media and TV services and broadcast television and radio.
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TV Cultura's revenues were less than $50M in 2023. Caretta Research has split TV Cultura's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to TV Cultura's revenue breakdown subscribe to Caretta Portal.
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