Team Whistle

Team Whistle

http://www.teamwhistle.com
https://www.linkedin.com/company/team-whistle/

Team Whistle, a privately owned company headquartered in the United States and operating as an Eleven Group sports and entertainment media company with parent companies Aser Ventures and DAZN Group, was founded in 2008 and employs approximately 170 individuals. It primarily operates in advertising, marketing, and media agencies. The company specializes in data-driven content creation and distribution, developing original content and a creator network across social platforms such as TikTok, Snapchat, Instagram, Facebook, and YouTube. Team Whistle also owns Whistle TV, a free ad-supported digital network available on The Roku Channel and other OTT platforms, including Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow.

2024 Revenue

Founded

2008

Headcount

125

Headquarters

United States

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

News Summary:

On June 10, 2026, Team Whistle, a DAZN-owned digital media company, launched three fan-first series to build World Cup content around fan culture and real-life experiences. These series lean into creators, lifestyle storytelling, and the energy surrounding soccer across North America as the FIFA World Cup begins in Canada, Mexico, and the U.S. Previously, on January 28, 2026, Team Whistle, which operates as DAZN’s global sports media brand for the next generation of fans, launched Bite Club, a new social-first content platform. Bite Club focuses on the stories, rituals, and personalities that exist where sports and food culture intersect.

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Team Whistle offers 3 products in the media tech, media and telecoms services and ad tech and services industries. Team Whistle's product portfolio comprises of advertising, marketing, media agencies, media managed services and entertainment content rights.

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Team Whistle's revenues were less than $50M in 2024. Caretta Research has split Team Whistle's revenue into 3 different product categories, the largest of which is creative agency. For full access to Team Whistle's revenue breakdown subscribe to Caretta Portal.

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Jun

10th

2026

01:00

Events, Emerging Tech

SVG Sit-Down: Team Whistle’s Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the U.S., content creation surrounding the tournament is set to reach a fever pitch.

Sports Video Group

Jun

6th

2026

01:00

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the U.S., content creation surrounding the tournament is set to reach a fever pitch.

4RFV International Broadcast News

Mar

9th

2026

03:30

Artificial Intelligence, B2B Tag

Inside the CTV Contextual Advertising Toolset

CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data.

Streaming Media

Feb

10th

2026

10:35

Artificial Intelligence

Sneak Preview: Leveraging AI for Contextual CTV Advertising at Streaming Media Connect

On Thursday, February 26, Bhavesh Upadhyaya, Subject Matter Expert - QoE, AI, Live Operations, SVTA, will moderate the Streaming Media Connect panel “All About Context: Leveraging AI for Contextual CTV Advertising.” Non-targeted ads waste attention. Contextualized ads earn it through the targeting trilogy: right ad, right person, right time.

Streaming Media

Jan

28th

2026

18:30

Team Whistle Launches Bite Club, a New Social-First Vertical at Intersection of Sports and Food

Team Whistle, DAZN’s global sports media brand for the next generation of fans, announces the launch of Bite Club, a new social-first content platform dedicated to the stories, rituals, and personalities that live where sports and food culture collide.

Sports Video Group

Sep

9th

2025

03:30

Partnerships and Alliances

T-Mobile taps into NFL hype as top sponsor of George Kittle series

Dive Brief: T-Mobile has signed as the presenting sponsor of “Kittle Things,” a new series from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share. “Kittle Things” is hosted by San Francisco 49ers tight end George Kittle and his wife, Claire, an entrepreneur, as they share their hobbies and passions alongside guests.

Aug

28th

2025

20:20

Zoo 55, DAZN Group, Team Whistle and Tresor Productions to share essential strategies for success in the creator economy at Content London

Zoo 55, DAZN Group, Team Whistle and Tresor Productions to share essential strategies for success in the creator economy at Content London Zoo 55 MD Martin Trickey, DAZN Group and Team Whistle director of international accounts Chrissie Hoolahan and Tresor Productions MD Axel Kühn have joined the speaker line-up for the How to Thrive in the Creator Economy track at Content London.

Aug

25th

2025

03:30

White Castle sponsors NIL-focused podcast to engage football fans

Dive Brief: White Castle on Monday (Aug. 25) announced it will serve as the official series sponsor of a podcast focused on name, image and likeness (NIL) rights from sports entertainment platform DAZN and Team Whistle, its social-first publishing arm, Marketing Dive can exclusively share.

May

18th

2025

18:30

Partnerships and Alliances, New Offerings

GNC and Team Whistle Extend Two-Year ‘No Days-Off’ Partnership With New Episode Featuring Body Builder Joseph Baena

GNC is once again joining forces with Whistle, a DAZN-owned sports media and entertainment company, around its flagship original series ‘No Days Off’. The latest collaboration features body builder and actor Joseph Baena in a new episode set to launch on Whistle’s YouTube channel and across its social platforms on Facebook, Instagram, X, and TikTok.

Sports Video Group

May

4th

2025

18:30

Partnerships and Alliances

AZO Products Partners with DAZN & Team Whistle as a Premier Sponsor of “Barrier Breakers,” A Series, Celebrating Trailblazing Female Athletes

AZO products, a women’s health brand, is teaming up with Team Whistle, a DAZN-owned global sports media and entertainment company, as the premier sponsor of the original series ‘spotlighting trailblazing female athlete” premieres on Tuesday, May 6 across Whistle’s YouTube and social media channels.

Sports Video Group

Sep

13th

2024

03:30

How to Improve Fan Engagement for Live Sports Streams

How to Improve Fan Engagement for Live Sports Streams Keeping users engaged in between main events and enhancing overall fan experiences is a challenge for all sports streamers. It means giving fans new chances to interact with the content, developing second-screen experiences, bringing in influencers, addressing accessibility concerns, and more, according to Joe Caporoso, President of DAZN’s Team Whistle, in this conversation with Reality Software’s Nadine Krefetz from Streaming Media Connect 2024.

Streaming Media

Jul

28th

2024

18:30

Partnerships and Alliances, New Offerings, Football

Team Whistle Launches New ‘1st and Scroll’ Micro Vodcast series Starring NY Giants’ Justin Pugh

Team Whistle Launches New ‘1st and Scroll’ Micro Vodcast series Starring NY Giants’ Justin Pugh Story Highlights Team Whistle, DAZN’s global sports media and entertainment company, is launching a new micro vodcast series “1st and Scroll,” an original football-focused Micropod on the first week of August across all Whistle and DAZN social media handles.

Sports Video Group

Examples of Team Whistle's suppliers include Backlight and Magnite.

Example Suppliers

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Example Partners

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