News Summary:
On September 16, 2026, Shoosmiths advised on the sale of Skyrise Intelligence to Taptap Digital. Previously, on August 26, 2026, news outlets reported Taptap Digital's acquisition of Skyrise for European expansion. Taptap Digital, a global location intelligence and audience activation platform, originally announced its strategic acquisition of Manchester-headquartered audience design platform Skyrise on August 25, 2026. This transaction marks a major milestone in Taptap Digital's European growth strategy, creating a platform that combines audience design, location intelligence, omnichannel activation, and agentic AI to deliver privacy-first, outcome-driven advertising solutions globally. Skyrise, founded in the UK, has a reputation for helping advertisers and agencies plan, buy, and measure media more effectively through anonymised network intelligence, location data, transactional insights, and real-world behavioral patterns, enabling brands to reach audiences more accurately and improve campaign performance across multiple channels.
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