Super League

http://www.superleague.co.uk
https://www.linkedin.com/company/superleague/

Super League is a privately owned entity headquartered in the United Kingdom. Founded in 1996 and operating with approximately 30 employees, the company specializes in spectator sports and functions as a tier 1 media tech buyer. It serves as the top-level of the British rugby league system, comprising twelve teams, with eleven based in Northern England and one from southern France, reflecting the sport's geographic heartland within the UK.

2024 Revenue

Founded

1996

Headcount

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Super League announced a landmark partnership on September 14, 2026, with Select Cards, one of the longest-established sports trading card companies, to introduce a new range of officially licensed trading cards to fans and collectors in 2027. Earlier on the same day, Super League club owners met online with NRL Chairman Peter V’landys as the Rugby Football League (RFL) pursued a potential partnership between the two governing bodies. This followed reports on September 9 that Super League was reportedly set to accept a deal from the NRL to invest in the competition, with a call scheduled to finalize the package after months of ongoing talks. Previously, on September 2, incoming St Helens head coach Kevin Walters supported a partnership between Super League and Australia's National Rugby League, believing it would benefit both competitions. In late August, reports indicated that Australian clubs would consider purchasing or partnering with Super League franchises should the NRL take over the game's operations in England.

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Super League offers 4 products in the sports and media and telecoms services industries. Super League's product portfolio comprises of contact sports, media and TV services and sports tickets, merchandise and sponsorship.

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Super League's revenues were less than $10M in 2024. Caretta Research has split Super League's revenue into 4 different product categories, the largest of which is rugby League. For full access to Super League's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

00:30

Corporate Restructuring, B2B Tag, Business Restructuring, Regulations and Policies

Super League left seeking new sponsor as ‘government policy’ sees Betfred fail to renew

Betfred have confirmed that they will not renew their sponsorship of Super League, the Challenge Cup and England Rugby League, with the bookmaker’s owner pointing to ‘government policy’ as a key reason why they’ve decided not to take up a new deal.

Serious About Rugby League

Sep

21st

2026

23:00

B2B Tag

London Broncos future in spotlight as Super League owners meet

Rugby League Commercial and Super League are pushing back on insistence from the NRL that London Broncos should be inserted into the English top flight in 2027 – ahead of another significant day of meetings today (Tuesday).

Love Rugby League

Sep

14th

2026

10:29

New Offerings, Partnerships and Alliances, B2B Tag, Partnerships, New Offerings

Super League and Select Cards announce landmark trading card partnership

Super League has today announced a landmark partnership with Select Cards, one of the world's most respected and longest-established sports trading card companies, bringing an exciting and highly collectible new range of officially licensed trading cards to fans and collectors in 2027.

Betfred Super League

Sep

14th

2026

06:30

Management Changes, Business Expansion, B2B Tag, Management Changes, Geographic Expansion

Super League clubs edge closer to NRL deal – Total Rugby League

NRL CHAIRMAN Peter V’landys had an online meeting on Friday with Super League club owners as the RFL pursues the possibility of the two governing bodies in their respective hemispheres coming together to forge a partnership that would benefit the game in Europe and further afield internationally.

Total Rugby League

Sep

9th

2026

03:29

Capital Investment, Partnerships and Alliances, B2B Tag, Partnerships, Investments

Super League to ACCEPT NRL deal as major breakthrough arrives

Super League is reportedly set to accept a deal from the NRL to invest in the competition, with a call booked in for Thursday to discuss the finalisation of a package between the two bodies. Talks have been ongoing for a number of months but they will finally reach a crescendo this week according to reports in Australia.

Love Rugby League

Sep

2nd

2026

21:00

Capital Investment, Partnerships and Alliances, B2B Tag, Partnerships, Investments

Walters Backs NRL and Super League Partnership

Arabic version: والترز يؤيد شراكة بين دوري NRL والسوبر ليغ According to BBC News, incoming St Helens head coach Kevin Walters believes a partnership between Super League and Australia’s National Rugby League could benefit both competitions.

OZ Arab Media

Aug

29th

2026

13:30

Capital Investment, B2B Tag, Investments

NRL Super League takeover could lead to Australian clubs buying English teams

August 30, 2026 — 5:00am You have reached your maximum number of saved items. Remove items from your saved list to add more. Australian clubs will consider purchasing or partnering with Super League franchises if the NRL takes over the running of the game in England.

Brisbane Times

Aug

25th

2026

04:00

B2B Tag

McManus Urges Global Rugby League Partnership

Arabic version: ماكمانوس يدعو إلى شراكة عالمية في دوري الرغبي According to BBC News, St Helens chairman Eamonn McManus believes the NRL and Super League should work together to expand rugby league globally rather than allow one competition to take over the other.

OZ Arab Media

Aug

24th

2026

09:15

Funding Activities, B2B Tag, Funding

Super League raises $2.3 million through ATM for the first time

Rootdata

Aug

21st

2026

10:14

B2B Tag

Winter rugby and mergers top Super League’s NRL takeover fears

Wakefield Trinity owner Matt Ellis has urged the NRL to provide Super League with more detail about their plans to alleviate concerns regarding radical changes. Rugby League Commercial were set to inform ARLC that they would not be accepting their initial proposal of investment into the competition after a meeting of owners on Thursday, with more money for less control their hope.

Love Rugby League

Aug

18th

2026

22:20

B2B Tag

Metaplanet to Buy 95.7% of Super League for 2,100 BTC

The consideration combines 2,100 BTC with $2. 5 million in cash, according to reporting on the deal . Bitcoininfonews first published the article titled Metaplanet to Buy 95.7% of Super League for 2,100 BTC.

CoinMarketCap

Aug

12th

2026

05:41

Capital Investment, Partnerships and Alliances, B2B Tag, Partnerships, Investments

Super League set for '$60million' NRL investment

Super League could receive a total of $60million over the next five years as part of a deal from the NRL to invest in the competition: with the Australian governing body ultimately owning 50 per cent of the league.

Love Rugby League

Examples of Super League's suppliers include Broadcast Virtual and StreamAMG.

Example Suppliers

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Super League sells broadcasting rights of its rugby League competitions to 15 companies globally, covering 4 countries. Super League's rights holders include BBC.