Rogers Sports & Media, also known as Rogers Media, is a privately owned Canadian subsidiary of Rogers Communications, headquartered in Canada. Founded in 1960, the company employs approximately 1,430 individuals and reported $2.4B in revenue as of 2025. The company specializes in media production, owning mass media and sports properties, including the Citytv and Omni Television terrestrial television stations, Sportsnet, OLN, localized versions of FX and FXX, the Rogers Radio stations, and Frequency Podcast Network, along with their associated digital media outlets. Rogers Sports & Media also owns rights to air professional and amateur sporting events.
Rogers Sports & Media is leveraging Google Ad Manager to drive scale, performance, and revenue during the Stanley Cup Playoffs, capitalizing on the growth of live sports streaming as audiences shift from linear TV. Previously, on November 4, 2025, Rogers Sports & Media recorded an average audience of 10.9 million viewers across Sportsnet, CityTV, and Sportsnet+ for Game 7 of the Toronto Blue Jays' World Series loss to the Los Angeles Dodgers. This followed the company's announcement on November 3, 2025, that it would shift several smaller-market radio stations, including 97.7 Rock CFGP-FM in Grande Prairie, to a remote-operations model. This move is part of a long-term strategy to streamline radio operations and optimize resources. Earlier, on September 26, 2025, Rogers Sports & Media entered into an exclusive production deal with Bryan and Sarah Baeumler for HGTV in Canada, set to begin in 2027. Under this agreement, the Baeumlers will exclusively create and produce new original unscripted series for HGTV, Rogers Sports & Media’s lifestyle network.
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Examples of Rogers Sports & Media's suppliers include Deltatre, Brightcove and Diversified.
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Rogers Sports & Media currently holds 13 broadcasting rights for sports competitions including rugby union, multi-sport, soccer | association football, tennis, rugby league, basketball and horse racing.
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