Sunderland Association Football Club, a privately owned entity headquartered in the UK, was founded in 1879 and employs approximately 270 individuals. The club reported $47.9M in revenue as of 2024. The organization functions as a tier 2 media tech buyer. Its main product is spectator sports, operating as an English professional football club based in the city of Sunderland, Tyne and Wear, competing in the Championship, the second tier of English football.
On March 22, 2026, Sunderland manager Régis Le Bris made a lineup change for the Tyne-Wear derby, introducing Luke O’Nien into the starting XI in place of Dan Ballard, who was forced off early in the previous weekend's match against Brighton & Hove Albion. This followed Sunderland's 2-1 Premier League victory over Newcastle United at St. James' Park earlier the same day, marking their first meeting at that venue in a decade and completing a double over the Magpies. Newcastle manager Eddie Howe described the loss as "very very painful" for supporters. Previously, on March 20, 18-year-old forward Finn Geragusian attracted transfer interest from Championship side Wrexham and several European clubs, with Wrexham reportedly aiming to strengthen its academy with Geragusian and fellow Sunderland player Jenson Jones. Ahead of the derby, Le Bris on March 19 had urged his players to "write a new chapter" in the 156th meeting between the two sides. Also on March 20, former striker Marco Gabbiadini reflected on vivid memories of past Tyne-Wear derbies, including an iconic goal and shirt, in anticipation of the highly anticipated match.
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Sunderland Association Football Club offers 5 products in the media and telecoms services and sports industries. Sunderland Association Football Club's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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Sunderland Association Football Club's revenues were less than $100M in 2024. Caretta Research has split Sunderland Association Football Club's revenue into 4 different product categories, the largest of which is tV rights. For full access to Sunderland Association Football Club's revenue breakdown subscribe to Caretta Portal.
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