Sunderland Association Football Club, privately owned and headquartered in the UK, was founded in 1879 and employs approximately 270 individuals. The club reported $52.0M in revenue as of 2025 and functions as a tier 2 media tech buyer. It operates in spectator sports as an English professional football club based in the city of Sunderland, Tyne and Wear, playing in the Championship, which is the second tier of English football.
Kristjaan Speakman, Sunderland's sporting director, is linked with a potential move to Preston North End to head footballing operations, possibly replacing Peter Ridsdale, amid rumors of changes following Amr Zedan's takeover at PNE. Earlier on April 29, Sunderland prepared to face Wolverhampton Wanderers at Molineux Stadium, with Wolves currently at the bottom of the Premier League table with 17 points from 23 games. On April 27, the club highlighted local talent during its "Made in Sunderland" week, featuring a special edition programme cover designed by third-year University of Sunderland student Dan Webster. This follows news reporting on Aston Villa's home game against Sunderland on April 19, a match crucial for Villa's bid to secure a Champions League qualification spot as the Premier League season neared its conclusion. Previously, on April 25, Sunderland suffered a 5-0 defeat to Nottingham Forest at the Stadium of Light, a result that helped Forest move eight points clear of the Premier League relegation zone.
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Sunderland Association Football Club offers 4 products in the sports and media and telecoms services industries. Sunderland Association Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Sunderland Association Football Club's revenues were less than $100M in 2025. Caretta Research has split Sunderland Association Football Club's revenue into 4 different product categories, the largest of which is tV rights. For full access to Sunderland Association Football Club's revenue breakdown subscribe to Caretta Portal.
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