Sunderland Association Football Club, a privately owned entity headquartered in the UK, was founded in 1879, operates with approximately 270 employees, and reported $52.0M in revenue as of 2025. Functioning as a tier 2 media tech buyer, the club specializes in spectator sports. It is an English professional football club based in the city of Sunderland, Tyne and Wear, that plays in the Championship, the second tier of English football.
Sunderland rejected Chelsea's bid for Granit Xhaka on July 9, 2026, though the clubs' working relationship could be reignited for other transfer discussions before the window closes, with Chelsea manager Xabi Alonso having sought Xhaka for his experience and leadership. Earlier the same day, Sunderland confirmed that 21-year-old central midfielder Noah Sadiki is not for sale this summer, despite reported interest from Manchester United, Chelsea, and Manchester City. Also on July 9, Sunderland joined Inter in rivaling Juventus for centre-backs Jhon Lucumí, who has a €28 million release clause valid until mid-July, and Tarik Muharemovic. Separately, Sunderland opened talks for Roma forward Matias Soule in an ambitious £30 million move, as Sporting Director Florent Ghisolfi aims for "statement signings" in preparation for a campaign that includes European football. This follows Granit Xhaka's confirmation on July 8 that he would remain at Sunderland after the club fended off Chelsea's interest.
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Sunderland Association Football Club offers 4 products in the media and telecoms services and sports industries. Sunderland Association Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Sunderland Association Football Club's revenues were less than $100M in 2025. Caretta Research has split Sunderland Association Football Club's revenue into 4 different product categories, the largest of which is tV rights. For full access to Sunderland Association Football Club's revenue breakdown subscribe to Caretta Portal.
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