Reading Football Club is a privately owned entity headquartered in the UK, founded in 1871 and employing approximately 260 individuals. The club's primary offering is spectator sports, functioning as a tier 1 media tech buyer. The professional football club, based in Reading, Berkshire, England, has its team participate in the Championship, the second tier of the English football league system.
Reading Football Club is moving closer to securing approval for its £500 million Royal Elm Park development project, which is expected to transform the area around the Select Car Leasing Stadium with hundreds of homes, a hotel, and major leisure facilities. Enabling works for this significant project were anticipated to receive approval earlier, on September 9. Previously, on August 14, Reading FC announced Siren Craft Brew, based in Finchampstead, Berkshire, as its official local brewing partner. This partnership will establish a prominent presence for the brewery in the Fan Zone at the Select Car Leasing Stadium, offering supporters a selection of locally-brewed beers before home fixtures. Earlier, on August 3, Select Car Leasing reaffirmed its continued support for Reading FC by retaining the naming rights for the Select Car Leasing Stadium, after stepping aside as the club's front-of-shirt sponsor to facilitate a new commercial partnership.
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Reading Football Club offers 4 products in the sports and media and telecoms services industries. Reading Football Club's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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