SiriusXM, also known as The Liberty SiriusXM Group, is a publicly owned company headquartered in the US. Founded in 1990, it employs approximately 6,400 people. Its main product offering encompasses media and TV services. Functioning as a tier 1 media tech buyer, SiriusXM, along with its brands Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services, focuses on providing audio entertainment and related services by delivering both subscription and ad-supported audio entertainment experiences for listeners using connected devices while on the go.
On March 21, 2026, SiriusXM broadcast multiple March Madness® Second Round® games live, making them available on both radio and smart devices. This coverage included the Arkansas-High Point game, the Vanderbilt-Nebraska game, and the Texas-Gonzaga game. Earlier on the same day, SiriusXM also provided live broadcasts for the TCU-Duke game and the Louisville-Michigan State game.
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