Creative Artists Agency, also known as CAA, is a privately owned entity headquartered in the US. Founded in 1975, the company operates as an entertainment and sports agency with approximately 3620 employees. It provides services as entertainment providers, specializing in global expertise across filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.
On April 29, 2026, Creative Artists Agency's Michelle Craig detailed the marketing strategy behind Hilary Duff’s global "lucky me tour," which sold 775,000 tickets following the singer's November announcement of her four-date "Small Rooms Big Nerves" tour. Earlier that day, Creative Artists Agency partnered with GLAAD and a coalition of advocacy groups to relaunch its Full Story Initiative, unveiling a redesigned platform aimed at helping writers and creators build more authentic and inclusive narratives in film and television.
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