News Summary:
On April 20, 2026, Singular began delivering two new multi-touch incrementality signals, "single_attributed" and "assist," directly within partner postbacks, providing networks visibility into unique audiences, contributed assists, or impact obscured by last-click attribution. The company previously published its annual ROI Index 2026 on April 19, which named Apple Ads a top-tier mobile ad network. This benchmark report analyzed trillions of impressions, billions of clicks, and billions of installs from thousands of ad networks and millions of campaigns worldwide. Earlier, on April 14, Singular Labs reported a 31% decrease in average days to collect, accelerating cash conversion, while handling a 448% increase in invoice volume without additional headcount over 3.5 years, boosting current invoices to 67% from previous overdue states. On April 7, Singular discussed how multi-touch attribution reveals Snapchat’s incremental impact, contrasting it with last-touch attribution for mobile marketers. This followed the April 2 announcement that AdAction secured 14 leaderboard placements across gaming, non-gaming, and regional categories in Singular's 2026 ROI Index, achieving one of the highest platform density scores in the independent benchmark.
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