Singular

News Summary:

On March 18, 2026, Singular will host a live panel discussion focusing on how mobile teams optimize ad creative for 2026, covering testing program structures, production scaling, and performance measurement as targeting signals diminish and automation rises. Previously, on March 13, 2026, Singular announced its provision of combined creative-level reporting for TikTok’s new Upgraded Smart+ campaigns. This solution aims to resolve the fragmentation in analyzing automated campaign results across TikTok’s three-tier automation structure, following TikTok's introduction of Upgraded Smart+ campaigns that unify Smart+ and Manual Campaigns with a more sophisticated automation framework. On February 26, 2026, Saadi Muslu outlined the 2026 app growth strategy, advising executive teams to prioritize unified measurement frameworks and incrementality testing to integrate platform-reported and first-party data for holistic performance assessment. Earlier, on January 26, 2026, Singular hosted a live panel discussing the 2026 growth playbook, exploring how mobile growth teams are adapting investment, testing, and measurement strategies amid creative saturation, AI-driven execution, and fragmented iOS measurement. This followed a January 21, 2026, update on the evolution of rewarded user acquisition (UA) in 2026, noting its emergence as a vital mobile growth component now outperforming some traditional channels in long-term value.