Saudi Broadcasting Authority, also known as SBA, is a State Owned entity headquartered in Saudi Arabia. Founded in 2012, the organization employs approximately 1190 individuals and reported $610.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. The authority specializes in broadcast television and radio. As the national public broadcasting organization of Saudi Arabia, operating under the Ministry of Media, it is the primary entity responsible for the state’s television and radio networks. Its mission involves representing the Kingdom’s cultural and social identity both locally and internationally, serving as a key pillar in the execution of the "Saudi Vision 2030" goals. The authority manages a portfolio of brands, including Saudia TV, Al Ekhbariya, and SBC, alongside a network of national and local radio stations.
On May 20, 2026, the Saudi Broadcasting Authority, alongside the Ministry of Media, the General Authority of Media Regulation, the Saudi Data and AI Authority, and the Saudi Media Forum, formally issued the "AI Principles in Media" framework, providing an early signal of future regulatory direction for artificial intelligence within the media sector. Previously, on February 13, 2026, World Radio Day underscored radio's continued reach in Saudi Arabia, noting that many Saudis begin their day with Holy Quran Radio, part of the Saudi Broadcasting Authority, which broadcasts Quranic verses during morning preparations and commutes.
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Saudi Broadcasting Authority offers products in the media and telecoms services industry. Saudi Broadcasting Authority's product portfolio comprises of broadcast television and radio.
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Saudi Broadcasting Authority's revenues were less than $1B in 2024. All the revenue comes from linear (thematic channel groups).
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