Saudi Broadcasting Authority, also known as SBA, is a State Owned entity headquartered in Saudi Arabia. Founded in 2012, it employs approximately 1190 individuals and reported $610.0M in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in broadcast television and radio. Operating under the Ministry of Media, SBA functions as the primary entity responsible for the state’s television and radio networks, contributing to the representation of the Kingdom’s cultural and social identity. It manages brands including Saudia TV, Al Ekhbariya, and SBC, in addition to a network of national and local radio stations.
On February 3, 2026, Dr. Abdul Latif bin Muhammad Al-Othaim, President of the General Authority for Audiovisual Media, launched two reports, "The State of the Media in Saudi Arabia and Investment," during the Saudi Media Forum 2026. Members of the Saudi Audiovisual Authority were present at the forum, reflecting their professionalism and team spirit. The Saudi Media Forum 2026 itself achieved high registration rates, indicating significant interest in its activities. During the forum, a ministerial session also took place, titled "Media as a Force for Change: Challenges of Public Opinion and Manufacturing the Future Generation," with the participation of individuals such as Dr. Hamza al-Mustafa.
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Saudi Broadcasting Authority offers products in the media and telecoms services industry. Saudi Broadcasting Authority's product portfolio comprises of broadcast television and radio.
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Saudi Broadcasting Authority's revenues were less than $1B in 2024. All the revenue comes from linear (thematic channel groups).
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