Saudi Broadcasting Authority
Saudi Broadcasting Authority, also known as SBA, is a State Owned entity headquartered in Saudi Arabia. Founded in 2012, the organization employs approximately 1190 individuals and reported $610.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. The authority specializes in broadcast television and radio. As the national public broadcasting organization of Saudi Arabia, operating under the Ministry of Media, it is the primary entity responsible for the state’s television and radio networks. Its mission involves representing the Kingdom’s cultural and social identity both locally and internationally, serving as a key pillar in the execution of the "Saudi Vision 2030" goals. The authority manages a portfolio of brands, including Saudia TV, Al Ekhbariya, and SBC, alongside a network of national and local radio stations.

2024 Revenue

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Founded

2012

Headcount

1,269

Headquarters

Saudi Arabia

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On September 15, 2026, the Saudi Broadcasting Authority (SBA) and Syria’s General Authority for Radio and Television signed a Memorandum of Understanding in Riyadh, establishing a framework for greater collaboration and the exchange of audio and visual programs across culture, education, science, entertainment, sports, and news. Also on September 15, the SBA signed a strategic memorandum of understanding (MoU) with Arabsat, aiming to enhance cooperation and develop business continuity solutions for satellite broadcasting. This Arabsat MoU, signed on September 13, 2026, on the sidelines of IBC 2026 in Amsterdam, focuses on strengthening satellite broadcasting resilience, improving operational reliability, and ensuring greater readiness for disruptions and changing conditions, as detailed in reports from September 14. Previously, on September 1, 2026, the National Energy Services Company (Tarshid) completed an energy efficiency retrofit project across 22 buildings and facilities owned by the SBA in Riyadh.

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Saudi Broadcasting Authority offers 3 products in the media and telecoms services industry. Saudi Broadcasting Authority's product portfolio comprises of broadcast television and radio and media and TV services.
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Saudi Broadcasting Authority's revenues were less than $1B in 2024. Caretta Research has split Saudi Broadcasting Authority's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Saudi Broadcasting Authority's revenue breakdown subscribe to Caretta Portal.
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Sep
15th
2026
06:30
Sep
15th
2026
06:30
Sep
14th
2026
01:27
Sep
13th
2026
15:10
Sep
1st
2026
12:18
Sep
1st
2026
05:30
Aug
30th
2026
17:40
Aug
30th
2026
17:40
May
20th
2026
15:04
May
12th
2026
13:00
Feb
13th
2026
03:19
Feb
3rd
2026
06:30
Examples of Saudi Broadcasting Authority's suppliers include Grass Valley, First Gulf Company and Imagine Communications.

Example Suppliers

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