Red Mas, also known as Día TV and Red+, is a privately owned company with Claro as its parent company, headquartered in Colombia, specifically Bogotá. Founded in 2012 and rebranded in 2017 from Día TV, the company operates with an estimated 50 employees and functions as a tier 2 media tech buyer. It reported $8.2M in revenue as of 2023. The company specializes in broadcast television and radio, functioning as a Colombian subscription television channel and a primary content vehicle for Claro’s cable television platform in Colombia. It focuses on news, analysis, and entertainment programming, utilizing the infrastructure of its parent telecommunications company to reach a broad subscriber base. As a cable-exclusive network, Red+ serves as a technical alternative to national free-to-air broadcasters, focusing on integrated digital and linear information services.
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