Privately owned Protocol Sports Marketing, headquartered in Canada, was founded in 2015, employs approximately 20 individuals, and reported $9.0M in revenue as of 2024. The company functions as a rights distributor and sports marketing agency, specializing in professional and championship boxing.
On June 22, 2026, Protocol Sports Marketing, a Canada-based international sports marketing agency, finalized a wide-ranging media rights distribution deal with the Ju-Jitsu International Federation (JJIF), appointing it as the federation's global media rights production and transmission partner. Previously, on April 2, 2025, Protocol Group's Octapixx Media Inc. became the exclusive studio and control room production partner of OneSoccer, responsible for coverage of Canada Soccer, the Canadian Premier League, TELUS Canadian Championship, and Concacaf Competitions. This followed Protocol Group's celebration of 30 years in the sports media rights and broadcast solutions industry on February 5, 2025.
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Protocol Sports Marketing offers products in the media and telecoms services industry. Protocol Sports Marketing's product portfolio comprises of content rights.
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Protocol Sports Marketing's revenues were less than $25M in 2024. All the revenue comes from sports betting streams and associated content rights.
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Protocol Sports Marketing's customers primarily consist of software Development and telecoms companies. Examples of Protocol Sports Marketing's customers include Grupo Televisa, Tencent Holdings and Sky Group.
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