Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, is a publicly owned company headquartered in Germany. Founded in 1931, the company employs approximately 14,110 individuals and reported $41.0B in revenue as of 2025. The company functions as a German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans. Porsche AG is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE.
On May 1, 2026, Porsche's finance chief Jochen Breckner announced during an earnings call that the company plans to phase out the internal combustion engine (ICE) version of its Macan SUV, with production expected to end by mid-2026. Existing inventory of the Macan, which has been Porsche's best-selling model since 2015, could continue to be sold into 2027 in select markets, including the UK, as the manufacturer moves towards an electric future, while the all-electric Macan continues production. Earlier the same day, Porsche unveiled a Porsche 963 featuring vintage Apple branding for round four of the IMSA WeatherTech SportsCar Championship in California, paying homage to Apple on its 50th anniversary.
Porsche AG sells broadcasting rights of its 2 motorsports competitions to 41 companies globally, covering 9 countries. Porsche AG's rights holders include YouTube. Porsche AG currently holds broadcasting rights for sports competitions including motorsports.
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