Play Media, a privately owned company headquartered in Belgium, founded in 1995 with approximately 170 employees, operates as a tier 1 media tech buyer primarily focused on broadcast television and radio. The company is responsible for creating and managing content across its multiple television channels and its digital platform, known as 'Play.' It is the creative force behind local programs such as "De Slimste Mens," "Komen Eten," and "Nonkels," handling everything from production and content selection to subtitling, scheduling, and developing the associated apps and websites. Additionally, Play Media manages advertising sales and partnerships across its media properties.
Play Media redesigned its media supply chain to serve increasingly fragmented audiences across linear television, OTT, social platforms, and emerging formats such as microdramas, utilizing the cloud-native media asset management and workflow automation platform Knox Media Hub, as highlighted in an inside look published in September 2026. This follows telecom group Telenet's injection of 45 million euros in extra capital into Play Media on January 28, 2026, intended to strengthen the media company's financial structure for the future.
Play Media offers 2 products in the media and telecoms services industry. Play Media's product portfolio comprises of broadcast television and radio and media and TV services.
Subscribe for full access to Play Media's products in full detail
Subscribe for full access to Play Media's revenue in full detail
Subscribe for full access to Play Media's products in full detail 
