OptiTrack is a privately owned company headquartered in the US, founded in 1996 and employing approximately 40 individuals. The company specializes in creating 3D motion capture and tracking hardware and software, with its main product focus being animation and post-production.
On March 20, 2026, Miraxyz presented a real-time immersive XR/AR demo at OptiTrack's GDC 2026 booth in San Francisco, showcasing XR (LED wall) and AR extensions operating as a single continuous environment, with virtual elements moving naturally in and out of the LED volume. Previously, on January 26, OptiTrack announced its Primeˣ 260 and Slimˣ 260 X-Series camera family, built to deliver ±0.050 mm 3D accuracy and featuring a 26 Megapixel sensor for stable tracking across large capture spaces up to 40m passive range and 91m active tracking range. Earlier, on December 4, 2025, OptiTrack’s PrimeX 120 camera system powered the high-speed tracking for Mark Rober's engineering video, which featured Cristiano Ronaldo taking penalty kicks against a robot goalie. This followed OptiTrack's August 7, 2025 announcement detailing its plan to demonstrate a new simultaneous markered and markerless motion-capture (mocap) solution at SIGGRAPH from August 11-14, a patent-pending solution utilizing Duplex Mode in OptiTrack’s Motive tracking software to align its cameras' marker-based tracking with Captury’s real-time markerless tracking technology.