Naver, also known as NAVER Corporation, a publicly owned company headquartered in South Korea, is a tier 1 media tech buyer. Founded in 1999, with an estimated 4,340 employees, the company specializes in technology, information, and internet services, operating as a South Korean tech platform and search engine. Naver's subsidiaries include the LINE messenger, SNOW camera app, digital comics platform NAVER WEBTOON, group social media platform NAVER BAND, and metaverse platform ZEPETO.
Naver donated $300,000 on July 10 to support recovery efforts in Venezuela following a powerful earthquake in June, with thousands of users on its online giving platform also joining the relief effort. On the same day, Naver continued to build its logistics capabilities, moving deeper into rival Coupang's core territory as both e-commerce firms expand into each other's specializations to strengthen market dominance. This follows Naver's preparation on July 9 for its first directly operated logistics network, signifying a departure from its two-decade-old asset-light strategy in its shopping business to challenge Coupang, the market's long-standing leader in that domain. Earlier on July 9, the Lee Jae Myung government identified online platforms, including Naver, as key solutions for combating fake news, granting them autonomous authority to manage false and manipulated information, a shift from previous regulatory deliberation and deletion practices. Also on July 9, Naver began weighing the operation of its first company-run fulfillment centers, a strategic move designed to deepen the internet giant's presence in logistics.
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