VisualOn, a privately owned company headquartered in the US, was founded in 2003 and operates with approximately 90 employees. The company reported $10.0M in revenue as of 2024 and functions as a tier 2 media tech buyer. It primarily serves as a video player and video frontend provider, with a focus on enhancing user experience and devices.

2024 Revenue

Founded

2003

Headcount

82

Headquarters

US

Primary Segment

User experience and devices

Ownership

Privately Owned

Deployments

11

News Summary:

On March 17, 2026, VisualOn participated in the second installment of an "Industry Insights" roundtable, where vendors discussed integrating artificial intelligence into newsroom systems, production environments, and media supply chains, focusing on weaving AI into existing infrastructure rather than adding separate platforms. Previously, on March 12, 2026, VisualOn joined the first part of the three-part "Industry Insights" series, which explored AI's practical applications across production, post, editorial, and distribution workflows in daily broadcast and media operations. This follows the company's announcement on January 26, 2026, regarding the publication of a whitepaper. The paper detailed results from an independent evaluation conducted by The Channel Store, part of the TVUP Media Group, which confirmed that VisualOn's AI-driven content-adaptive encoding achieved up to 65% bitrate savings, faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF methods.

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VisualOn offers 3 products in the media tech industry. VisualOn's product portfolio comprises of video data and analytics, video processing and playout and user experience and devices.
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VisualOn's revenues were less than $25M in 2024. Caretta Research has split VisualOn's revenue into 3 different product categories, the largest of which is video player. For full access to VisualOn's revenue breakdown subscribe to Caretta Portal.
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VisualOn's customers primarily consist of media and TV services, technology, Information and Internet and telecoms companies. Examples of VisualOn's customers include Netflix, Naver and Swisscom Switzerland. VisualOn has commercial and technical partners like Axinom, Minerva Networks and Amazon Web Services (AWS).

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