Multichoice is a privately owned company based in South Africa, a subsidiary of Canal+ Group. Founded in 1993, the company employs approximately 12,430 individuals and reported $2.8 billion in revenue as of 2024. Functioning primarily in broadcast media production and distribution, Multichoice operates various media and entertainment platforms, including DStv, GOtv, Showmax, and DStv Now. Additionally, through its subsidiary Irdeto, the company also acts as a technology vendor.
Kenyan pay-TV firms cut jobs as direct-to-home satellite subscriptions fell by 57.2%, marking the first dip in digital television consumption, according to the Kenya National Bureau of Statistics' (KNBS) 2026 Economic Survey published on May 2, 2026. This decline coincided with telecommunication firms reducing new investments by 5.8% to KSh 66.8 billion. Previously, on April 30, 2026, Showmax officially ceased operations at 11:59 pm after 11 years. Canal+ stated that MultiChoice made the decision following a strategic review due to mounting losses and rising costs in the global streaming market. Earlier on the same day, KNBS data revealed that employment among cable television operators in Kenya fell 8.9% to 398 workers in 2025, indicating pressure on traditional pay-TV firms as viewers migrate to internet-based entertainment. Showmax completed its shutdown on April 30, 2026, its last day of operation, after celebrating its 10-year anniversary since its launch in August 2015 with both a free and an R99 paid tier.
Subscribe for full access to Multichoice's products in full detail
Subscribe for full access to Multichoice's revenue in full detail
Subscribe for full access to Multichoice's products in full detail 
