Motorsport Australia, a privately owned organization headquartered in Australia, was founded in 1953 and operates with approximately 120 employees. The organization focuses on motorsports and cycling, functioning as a not-for-profit, member-based entity dedicated to the development, regulation, and administration of motorsport throughout Australia. The entity was previously known as the Confederation of Australia Motor Sport (CAMS) and officially changed its trading name to Motorsport Australia on January 1, 2020.
On September 16, 2026, owners of some of Australia’s iconic touring cars began campaigning for an exemption from tobacco advertising laws after cigarette signage on vehicles led to Foxtel’s Kayo streaming service dropping a race from its coverage. This development follows Motorsport Australia's earlier action on September 12, when it removed exemptions in its rulebook that previously allowed historic racecar replicas and tributes to compete with period-style cigarette sponsorship. Motorsport Australia now mandates that each automobile comply with the Public Health (Tobacco and Other Products) Act 2023. Previously, on August 14, Motorsport Australia partnered with the Benalla Auto Club to deliver the Viola Private Wealth Winton 300, ensuring drivers could compete and facilitating a transition for competitors without a Motorsport Australia licence to participate in the event from August 28-30.
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Motorsport Australia offers 4 products in the sports and media and telecoms services industries. Motorsport Australia's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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Motorsport Australia's revenues were less than $10M in 2024. Caretta Research has split Motorsport Australia's revenue into 2 different product categories, the largest of which is motorsports. For full access to Motorsport Australia's revenue breakdown subscribe to Caretta Portal.
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Motorsport Australia has suppliers like Broadcast Sports International (BSI).
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Motorsport Australia sells broadcasting rights of its 3 motorsports competitions to 7 companies globally, covering 4 countries. Motorsport Australia's rights holders include YouTube.
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