American Motorcyclist Association, also known as AMA, is a state-owned organization headquartered in the US that focuses on motorsports and cycling. Founded in 1924, it employs approximately 90 individuals and reported $24.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, its core mission involves advocating for motorcyclists' interests in the halls of local, state, and federal government, within the committees of international governing organizations, and in the court of public opinion.
On April 27, 2026, Contributing Editor John Burns reviewed Harley-Davidson's reworked Street and Road Glides, along with its new trike, at Daytona. Also on April 27, AMA Hall of Famer Gary Jones, at nearly 75, continued his racing career. Previously, on April 26, Deacon Denno secured the SMX Next Supercross AMA National Champion title on his Triumph TF 250-X, achieving a dominant victory at Philadelphia's Lincoln Financial Field during the 15th round of the 2026 AMA Supercross season, which was marked by torrential rain and challenging conditions. Earlier, on April 17, the American Motorcyclist Association (AMA) announced the 11-person roster for the 2026 United States Junior Motocross Team, set to compete in the FIM Junior Motocross World Championship on July 4-5 in Jinín, Czech Republic. This followed Wisconsin Governor Tony Evers' veto on April 14 of the bipartisan-supported AB 880 "Right-to-Race" bill, which aimed to protect existing motorsports racetracks from nuisance claims, despite its passage in both the State Assembly and Senate.
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American Motorcyclist Association offers 11 products in the sports and media and telecoms services industries. American Motorcyclist Association's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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American Motorcyclist Association's revenues were less than $50M in 2023. Caretta Research has split American Motorcyclist Association's revenue into 2 different product categories, the largest of which is motorsports. For full access to American Motorcyclist Association's revenue breakdown subscribe to Caretta Portal.
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American Motorcyclist Association sells broadcasting rights of its 5 motorsports competitions to 10 companies globally, covering 5 countries. American Motorcyclist Association's rights holders include YouTube.
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