Mediagenix, a privately owned company headquartered in Belgium, was founded in 1992, employs approximately 350 individuals, and reported $66.1M in revenue as of 2024. The company operates as a tier 2 media tech buyer, specializing in video business systems, and provides broadcaster rights management and scheduling software.
Mediagenix announced new advanced scheduling optimization capabilities on March 20, 2026, designed to help broadcasters and FAST operators move beyond traditional scheduling automation towards continuous channel performance optimization. This followed the company's confirmation on March 19 that it would showcase these new scheduling optimization capabilities at the NAB Show in Las Vegas from April 18-22. Earlier on March 18, Mediagenix advanced its Semantic Intelligence capabilities to help studios and networks extract greater value from their content libraries by strengthening semantic links across title and rights data, transforming metadata into actionable commercial insights. This initiative empowers sales and licensing teams to maximize catalogue ROI while preparing for AI-driven workflows in curation, scheduling, and monetization. On the same day, March 18, the company also introduced its advanced scheduling optimization, detailing how it combines content intelligence, automation, and performance insights to maximize engagement, efficiency, and channel margin across linear and streaming environments.
Mediagenix's customers primarily consist of telecoms companies. Examples of Mediagenix's customers include Telefonica, BT Group and Orange Group. Mediagenix has commercial and technical partners like Cineverse and Spideo.
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