MediaAlpha

MediaAlpha, a publicly owned company headquartered in the US, was founded in 2011 and employs approximately 140 individuals, reporting $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions. It utilizes technology and data science to assist businesses in optimizing their customer acquisition efforts, offering customer acquisition solutions designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, and education. The company's services aim to help clients generate demand and maximize the value of consumer interactions.