MediaAlpha, publicly owned and headquartered in the US, was founded in 2011, employs approximately 140 individuals, and reported $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions, utilizing technology and data science to help businesses optimize customer acquisition efforts for consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, and education. Its solutions are designed to generate demand and maximize the value of every consumer interaction.
MediaAlpha filed a statement of changes in beneficial ownership of securities on September 16, 2026, following another such filing on September 10, 2026. Previously, on September 9, 2026, MediaAlpha entered into an Assignment, Assumption, and Termination Agreement to purchase Parallaxes Mars entities’ interest in its Tax Receivables Agreement. The company paid $12.0 million in cash for this interest, a transaction that represents a 47% discount to the estimated $22.7 million value of those liabilities as of June 30, 2026, reducing the company's Tax Receivables Agreement liabilities. MediaAlpha also filed a report of unscheduled material events and another statement of changes in beneficial ownership on September 9, 2026.
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