MediaAlpha

MediaAlpha, publicly owned and headquartered in the US, was founded in 2011, employs approximately 140 individuals, and reported $1.1B in revenue as of 2025. The company specializes in RTB and programmatic solutions, utilizing technology and data science to help businesses optimize customer acquisition efforts for consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, and education. Its solutions are designed to generate demand and maximize the value of every consumer interaction.