MediaAlpha

MediaAlpha, a publicly owned company headquartered in the US, was founded in 2011, employs approximately 140 individuals, and reported $1.1B in revenue as of 2025. The company specializes in real-time bidding (RTB) and programmatic advertising, utilizing technology and data science to optimize customer acquisition efforts for businesses. MediaAlpha's customer acquisition solutions are designed to reach consumers within high-consideration categories, including property & casualty insurance, health and life insurance, personal finance, travel, and education. These solutions assist clients in generating demand and leveraging existing shopper interactions to enhance consumer value.