MarketCast, a privately owned company headquartered in the US, was founded in 1987 and operates with an estimated 560 employees. The company reported $200.0M in revenue as of 2024. Functioning as a marketer and agency technology provider, MarketCast specializes in delivering research, data science, and analytics services to media platforms, sports leagues, and brands.
On April 30, 2026, MarketCast's Kerel Cooper argued at Possible in Miami that marketers often overemphasize reach and scale, equating them to impressions, and instead advocated for emotion as the "real currency" brands should prioritize. Previously on April 23, MarketCast launched a unified measurement solution designed to help sports leagues, sponsors, and media partners link sports investments to consumer actions and brand visibility, addressing the complexities of measuring sponsorship effectiveness across fragmented media. Earlier the same day, MarketCast's Brand Effect identified that March 2026's top-performing ads on linear TV and CTV succeeded by making people feel something, being honest, and showing up at the right moment. This followed the company's observation on April 7 that 2026's top-performing Oscar ads highlighted the effectiveness of brands tying themselves to key cultural moments, citing examples such as L’Oréal, Burger King, and Tremfya. In late March, MarketCast also discussed the challenges marketers face in full-funnel campaign optimization, noting that many current measurement approaches fail to provide actionable insights on why campaigns underperform or what specific changes are needed.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is market data. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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