MarketCast

MarketCast

https://marketcast.com
https://www.linkedin.com/company/marketcast/

MarketCast is a privately owned company based in the US. Founded in 1987, it employs approximately 560 individuals and reported $200.0M in revenue as of 2024. The company's main product is marketer and agency technology, specializing in research, data science, and analytics to provide insights for media platforms, sports leagues, and brands.

2024 Revenue

Founded

1987

Headcount

517

Headquarters

United States

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On September 16, 2026, MarketCast released its analysis of "Top August Ads," detailing how its Brand Effect tool measured the advertising effectiveness of over 7,000 ads running across CTV and Linear to rank top performers from various categories and budgets. Previously, on September 11, 2026, the firm explored how to measure NFL advertising effectiveness, highlighting the complexities in proving ROI for sponsorship versus broadcast media, as these mechanisms require different proof. Earlier, on September 4, 2026, MarketCast addressed the issue of creative wear-out, arguing that media dashboards, despite positive delivery metrics and high video completion rates, often obscure this problem. The company also published its "July 2026 Top Ads" analysis on August 13, 2026, demonstrating how emotional specificity, structural humor, and context alignment converge to influence ad performance, utilizing its Ad Breakthrough score. This followed its July 23, 2026, examination of brands that achieved advertising effectiveness during the FIFA World Cup Final, an event that drew 62.8 million viewers across Fox and Telemundo.

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MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.

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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is market data. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.

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Sep

16th

2026

16:23

Marketing and Promotional Activities, Award Wins

Top August Ads: How Recognition Can Beat Rational Persuasion

MarketCast Brand Effect measures the advertising effectiveness of thousands of ads running across CTV and Linear. This past month, we scored more than 7,000 to rank the top performers. These leaders are across different categories with different budgets, creative approaches, and ad lengths.

Sep

11th

2026

09:26

How to Measure NFL Advertising Effectiveness: Proving Sponsorship vs. Broadcast Media ROI

NFL advertising effectiveness looks straightforward until you try to defend the numbers internally. Most brands measure a combined sports investment — media buy plus sponsorship — and report a single result. The problem is that advertising and sponsorship work through different mechanisms, reach fans differently, and require different proof to justify.

Sep

4th

2026

11:23

Marketing and Promotional Activities

High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out

Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting target audience delivery. CPM efficiencies beat internal benchmarks. Video completion rates sit comfortably above 90%. By every measure the dashboard tracks, the campaign is working.

Aug

13th

2026

13:10

Marketing and Promotional Activities

July 2026 Top Ads: Brands Place Their Bets on Emotion, Humor, and Context

The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge, sometimes all three in one execution, sometimes one or two. Every score referenced in this breakdown is an Ad Breakthrough score, MarketCast’s most defining measure of ad performance.

Jul

23rd

2026

07:39

B2B Tag, Marketing and Promotional Activities

The Brands That Cracked World Cup Advertising Effectiveness

The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the Seinfeld finale in 1998. Of that audience, roughly 36% watched on Telemundo, and one in five of those viewers identified English as their primary language.

Jul

22nd

2026

01:00

Built to Break Through

The data reveals three distinct routes to Breakthrough: Distinctive Asset Activation, Earned Relevance, and Claim Distinctiveness. Each reflects a different mechanism by which advertising earns recall and correct brand attribution. The route a brand can credibly own is determined by its current equity, not by its production budget.

Jul

16th

2026

07:11

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

MarketCast Adds Media, Customer Success and European Commercial Experts to Leadership Team

MarketCast, the marketing effectiveness company that measures what moves people, today announced the appointments of Joshua Kowal as Global Head of Customer Success; Ben Samuel as SVP, Commercial Europe; and Millie Kronsteiner as VP, Media. The appointments signal a deepening investment in client partnership and reflect MarketCast’s commitment to ensuring brands can not just access insights, but act on them with confidence.`

Jul

15th

2026

15:42

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

MarketCast Expands Leadership Team with Three Senior Appointments Across Media, Customer Success, and European Commercial

New hires signal continued investment in client partnership and global growth LOS ANGELES—July 15, 2026— MarketCast, the marketing effectiveness company that measures what moves people, today announced the appointments of Joshua Kowal as Global Head of Customer Success; Ben Samuel as SVP, Commercial Europe; and Millie Kronsteiner as VP, Media.

Jul

13th

2026

15:34

What June's Top Breakthrough Advertising Reveals About Creative Effectiveness

Every month, MarketCast’s Brand Effect measurement solution identifies which ads break through, drive brand linkage, and communicate their message effectively. June’s Top Breakthrough Advertising lleaderboard spans both CTV and Linear, and the ads that rose to the top share three structural patterns worth carrying into your next brief.

Jun

30th

2026

15:13

Big Data/Analytics, B2B Tag

Cannes Lions and 2026 Measurement Trends

Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of the conversation was about proof. Not creative ambition, not platform potential, not what AI might do someday, but solid proof.

Jun

22nd

2026

15:34

Slam Dunk: NBA Final Breakthrough Ads

The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game.

Jun

11th

2026

08:52

May's Top Ads Reveal Three Questions Brands Should be Asking Themselves

America’s 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics.

MarketCast has customers like Discovery Networks U.S..

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