MarketCast is a Privately Owned company headquartered in the US. Founded in 1987, it employs approximately 560 people and reported $200.0M in revenue as of 2024. The company specializes in marketer and agency technology, providing research, data science, and analytics services for media platforms, sports leagues, and brands.
MarketCast appointed Elina Combs as VP Product Marketing and Lisette Vitter Williamson as SVP and Media Business Unit Leader on March 10, 2026, to further drive its go-to-market strategy, product innovation, and value proposition across key markets. Previously, on February 25, the company released a Super Bowl LX report, based on a Brand Effect survey of 19,000 consumers, revealing that emotional storytelling and ads that gave viewers something to feel were the most liked. Earlier, on February 23, MarketCast published insights on January’s top-performing ads, using its ad effectiveness data to highlight what made each spot a hit. This followed a February 10 report on Super Bowl LX's most memorable ads, noting that lasting impressions come from ads audiences actually remember. On the same day, February 10, MarketCast launched Total Effect, a new unified advertising intelligence solution designed to help marketers understand which creative and media drivers deliver results across the full campaign lifecycle.
MarketCast offers products in the ad tech and services industry. MarketCast's product portfolio comprises of marketer and agency technology.
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MarketCast's revenues were less than $250M in 2024. Caretta Research has split MarketCast's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to MarketCast's revenue breakdown subscribe to Caretta Portal.
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