Magine Pro, a privately owned company headquartered in Sweden, founded in 2011 with approximately 60 employees, reported $2.1M in revenue as of 2024. Functioning as a tier 3 media tech buyer, the company specializes in video business systems, creating live, linear TV and Video-On-Demand streaming services.
On March 19, 2026, the joint venture between Accedo One and Magine Pro officially launched as Leyra, unifying their complementary solutions into a single OTT SaaS platform. Leyra combines Magine Pro’s end-to-end subscriber lifecycle platform with Accedo One’s OTT technology and Accedo One Marketplace. The platform aims to enable OTT providers to boost audience engagement and retention. This launch follows the December announcement that video streaming software and services provider Accedo and fellow Sweden-based OTT platform provider Magine Pro would carve out and merge their respective SaaS businesses, Accedo One and Magine Pro, into the new jointly owned company.
Magine Pro's customers primarily consist of online Media, online Audio and Video Media and telecoms companies. Examples of Magine Pro's customers include Cinewax, Paus and Telefonica.
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