Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion is a privately owned US-based digital advertising technology company founded in 2008. Employing approximately 180 people, it provides full-service media solutions to agencies and brands. The company's offerings are centered on marketer and agency technology and resulted from a merger of Gimbal (location data), TrueX (connected TV advertising), and InStadium (out-of-home advertising). In 2023, Infillion's revenue was less than $10 million.

Revenue

Founded

2008

Headcount

176

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

Retail media's evolution from a simple point-of-purchase search strategy to a complex channel encompassing brand building, performance accountability, and shopper marketing outcomes is noted. The growth of the electrolytes market, projected to exceed $64 billion in the next decade, is highlighted, along with a campaign focusing on reaching consumers with new summer flavors. A shift in fashion demand is observed, with increased interest in broader size ranges and styles reflecting evolving consumer confidence and comfort, linked to changes experienced through GLP-1 treatment. Finally, the importance of the Spanish-speaking anime-watching audience as a key consumer demographic is emphasized.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of marketer and agency technology, RTB and programmatic and ad measurement and verification.

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Infillion's revenues were less than $50M in 2023. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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Jan

22nd

2026

13:40

Sports Fandom Is Bigger Than the Game Itself

For years, sports marketing has been organized around a familiar center of gravity: the broadcast. But what changes when fandom stretches beyond a single screen or a single moment and into a full, lived experience—one that begins well before kickoff and continues long after the final whistle? At CES, two sports-focused panels (When Emotion Becomes Media and More Than a Game) surfaced a clear throughline.

Jan

19th

2026

00:27

Partnerships and Alliances, Artificial Intelligence

Infillion, Yobi Partner to Advance AI-Powered Advertising Optimisation

What to Read Next Wiland Launches MarketSignals Custom Personas Parloa Secures $350M Series D, Valued at $3B to Lead Agentic AI in CX O3 Solutions Introduces Otto, a Personal AI Assistant for Capital Project Teams Infillion, Yobi Partner to Advance AI-Powered Advertising Optimisation VIOOH Partners with Atmosphere TV to Expand Premium DOOH Inventory Infillion, the agent-native media execution platform, has announced a strategic partnership with Yobi, the behavioural AI company.

Jan

15th

2026

17:19

Artificial Intelligence, B2B Tag

Why Agentic AI Demands a New Advertising Foundation

At CES 2026, conversations about AI in advertising felt different. Not louder. Not more speculative. More resolved. The industry has moved past asking whether AI belongs in media workflows. The real question now is what kind of infrastructure can actually support autonomous execution at scale—without sacrificing control, economics, or trust.

Jan

15th

2026

13:45

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Infillion teams with Yobi to crack walled garden automation on the open web

Infillion today announced a strategic partnership with Yobi to deliver walled garden-level campaign performance on the open web, effectively bringing Google Performance Max-style optimization to independent advertisers and agencies without the black-box constraints that have frustrated marketers.

Jan

15th

2026

12:25

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Infillion and Yobi Announce Strategic Partnership to Advance AI-Powered Advertising Optimization

The partnership addresses a critical industry challenge: AI models are only as effective as their underlying data, yet accessing differentiated consumer signals at scale has never been more difficult. Through this collaboration, Infillion clients will gain access to Yobi's privacy-first optimization services, including advanced audience targeting, bid optimization, and identity resolution capabilities powered by one of the largest consented consumer datasets in the industry.

Wallstreet Online

Jan

14th

2026

08:24

New Offerings, Artificial Intelligence, B2B Tag

Infillion Unveils Agent-Native Platform at CES, Built for AI-Driven Media Buying

New execution layer built for AI agents brings transparency, control, and interoperability During CES week, Infillion announced a comprehensive company relaunch, positioning itself as the industry’s first agent-native media execution platform – built to eliminate the false choice that has long plagued programmatic advertising: rigid walled gardens or expensive vendor sprawl.

Jan

13th

2026

07:30

Emerging Tech, B2B Tag

Solving Ad Tech’s Complexity: Why Composable Platforms Are the Future

Welcome to the era of integration fatigue. Media buyers, planners, and traders know it well: the daily juggle of multiple dashboards, analytics tools, DSPs, and reporting platforms. It is not uncommon for agencies to wrangle half a dozen or more tools just to get a single campaign out the door.

Jan

12th

2026

14:42

Composable Ad Tech: The Third Path

Build Beyond the Walled Gardens. Win Across the Open Internet. Digital advertising has spent decades optimizing for simplicity through consolidation. The result is an industry split between two imperfect options: walled gardens that deliver predictability but limit control, and an open internet that offers reach but forces teams to manage overwhelming complexity.

Jan

8th

2026

16:24

Rethinking a Classic Metric Digital advertisers have been relying on click-through rate (CTR) as a metric of success ever since the days of early banner ads. But recently, some marketers have been wondering whether it’s as reliable as it used to be.

Jan

8th

2026

16:16

Emerging Tech, B2B Tag

What Happens When Consumers Stop Clicking?

eMarketer Tech Talk with Infillion Are we witnessing the death of the click? While CTR has long been digital advertising’s standard of success, marketers have begun to question whether they can rely on the metric to demonstrate campaign performance in this day and age.

Jan

8th

2026

16:09

Meet The Concept Of “Experiential Attention”

New Exclusive Research Industry standards for a “viewable” display ad remain at 50% of an ad viewed for one second, and 50% of pixels viewable for a continuous two seconds for an in-stream video ad. Most advertisers would agree that simply isn’t enough for a brand to make an impact – especially since, according to this new Infillion report, they face substantial headwinds.

Jan

8th

2026

16:02

Engaging Multicultural Audiences

Rethink Your Multicultural Marketing Tactics Multicultural marketing strategies frequently focus on representation of diverse identities in ad creative or on relevant and resonant cultural messaging, and all of it’s important. But different cultural groups also differ in their choices around how they consume media, what kind of ad load they’re willing to tolerate, and even what kinds of interactive tactics are most likely to engage them within ads.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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