Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion is a Privately Owned company headquartered in the United States. Founded in 2008, it employs approximately 180 individuals and focuses on marketer and agency technology. The company specializes in full-service media solutions for agencies and brands, and was created after the merger of location data company Gimbal, CTV ad platform TrueX, and OOH company InStadium.

2024 Revenue

Founded

2008

Headcount

188

Headquarters

United States

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On August 31, 2026, Infillion launched Infinite Video, a platform designed to connect Infillion TrueX CTV, online video (OLV), and interactive video through a unified data and identity layer. This platform aims to replace fragmented buying infrastructure in a market where digital video accounts for over 60% of U.S. TV and video advertising spend, representing an $81.9 billion market this year. Previously, on August 3, 2026, Walmart Connect Mexico integrated Infillion’s MediaMath DSP technology to power self-service brand lift studies on its advertising platform. This integration enables advertisers to understand how campaigns influence brand perception and future purchase decisions in addition to consumer buying patterns.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of ad measurement and verification, marketer and agency technology and RTB and programmatic.

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Infillion's revenues were less than $100M in 2024. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

06:30

M&A Activities, Emerging Tech, B2B Tag, Marketing and Promotional Activities, M&A Activities

Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia. Infillion acquires Foursquare Infillion is acquiring Foursquare in its entirety, reports Axios.

Sep

20th

2026

13:00

M&A Activities, Emerging Tech, B2B Tag, M&A Activities

Infillion acquires Foursquare, putting store-visit data next to the Catalina purchase data it bought this year

Infillion is buying Foursquare outright for undisclosed terms, moving the ad tech company into selling data directly, according to Axios. Foursquare will keep operating as its own brand inside Infillion and keep selling data to its own customers, including ones buying media on rival ad platforms.

Sep

20th

2026

04:08

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, M&A Activities

Infillion to acquire Foursquare in deal that adds location data to advertising platform

Four marketing technology announcements on September 18, 2026 addressed a single question most CMOs cannot answer with confidence: how much of your reporting rests on data you can describe. Infillion said it will acquire location intelligence platform Foursquare, Taboola made an offer for London finance ad network Dianomi, Fingerprint launched a public directory of AI bots and crawlers, and Handvantage published a free procurement handbook for agentic AI.

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Sep

19th

2026

02:08

M&A Activities, Emerging Tech, B2B Tag, M&A Activities

Infillion buys Foursquare to link ads with 16 billion visits

Infillion, an advertising technology company, is buying Foursquare, a location data company that tracks where people go in the real world. The deal matters because it pairs Foursquare's visit data with Infillion's existing purchase data from Catalina, giving advertisers one company to check both whether someone walked into a store and whether they bought something there.

Sep

18th

2026

18:24

M&A Activities, B2B Tag, M&A Activities

Ad tech company Infillion says it is acquiring Foursquare, which will continue operating as an independent brand

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Sep

18th

2026

06:30

M&A Activities, Emerging Tech, B2B Tag, M&A Activities

Exclusive: Infillion acquires location data company Foursquare

Infillion is acquiring location data company Foursquare, founder and executive chairman Rob Emrich tells Axios exclusively. Why it matters: The deal puts the ad tech company in the data sales business and expands its bet on owning data that powers its platform.

Sep

14th

2026

15:35

Store Conversion Is Retail Media's Next Optimization Signal

Retail media has long held a data advantage over most other advertising channels. Purchase signals, household-level transaction history, SKU-level behavior – the raw material for precision targeting has always existed within the channel. What’s taken longer to build is the infrastructure to put that data to work to not only measure performance, but to enhance it.

Aug

31st

2026

13:03

New Offerings, Emerging Tech, Marketing and Promotional Activities, New Offerings

Infillion Launches Infinite Video, Connecting Infillion TrueX, CTV, OLV, and Interactive Video Through One Data and Identity Layer

As digital video claims more than 60% of U.S. TV and video ad spend, Infillion replaces fragmented buying infrastructure with one platform that connects attention to action across every screen. NEW YORK, NY / ACCESS Newswire / August 31, 2026 / Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year.

The Joplin Globe

Aug

18th

2026

16:08

Emerging Tech, B2B Tag, New Offerings

The Solution to Fragmented Video Buying

US adults spent nearly seven hours a day watching video in 2025, with more than half of that time on digital channels and formats (eMarketer). Audiences are not choosing between screens. They are moving across all of them, fluidly, continuously, in ways that no single format can capture alone.

Aug

3rd

2026

13:34

B2B Tag, New Offerings, Partnerships

Walmart Connect Mexico Brings Self

Walmart Connect Mexico is adding self-service brand lift studies to its advertising platform, powered by Infillion’s MediaMath DSP technology. Advertisers can now understand not only what consumers buy, but how campaigns influence brand perception and future purchase decisions.

Jul

21st

2026

11:10

Marketing and Promotional Activities

PMP 201: Breaking PMP Myths

See part 1 of our PMP series here. PMPs are the ad world’s topic du jour, and it’s easy to understand why. Buyers get curated inventory, sellers get a better price, and everyone wins. That makes it an easy magnet for attention on all sides.

Jul

14th

2026

12:15

Emerging Tech, Marketing and Promotional Activities

Adwerx runs hyper-local digital ad campaigns for real estate agents and mortgage professionals across the U.S. and Canada. The platform supports tens of thousands of concurrent campaigns, each tied to a specific local market with its own audience list and budget. Adwerx needed to transition its programmatic buying stack under a compressed timeline without disrupting active campaigns or impacting performance. At their scale, even small inefficiencies compound quickly.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

Example Customers

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Example Partners

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