Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion, a privately owned company headquartered in the US, was founded in 2008 and operates with approximately 180 employees. The company specializes in providing Advertising Services, offering full-service media solutions for agencies and brands. Infillion was formed through the merger of location data company Gimbal, CTV ad platform TrueX, and out-of-home (OOH) company InStadium.

Revenue

Founded

2008

Headcount

176

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On May 1, 2026, Infillion published "15 Questions You Should Ask Your DSP for the Agentic Era," a guide for media buyers evaluating demand-side platform partnerships as artificial intelligence expands its role in programmatic campaign management. Previously, on April 22, 2026, Infillion noted this publication builds upon its highly downloaded 2024 resource, "12 Questions You Should Ask Your Demand Side Platform," acknowledging substantial shifts in the DSP landscape. Earlier, on April 20, 2026, the company detailed how AI is reshaping campaign planning, buying, and optimization, creating complexities in pricing models, data ownership, and discerning between purpose-built AI platforms and retrofitted legacy systems. Additionally, on April 15, 2026, Infillion offered insights into healthcare marketing, observing that the "longevity boom" gained mainstream advertising attention during Super Bowl LX.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of RTB and programmatic, marketer and agency technology and ad measurement and verification.

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Infillion's revenues were less than $50M in 2023. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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May

26th

2026

13:47

Emerging Tech, B2B Tag

Health Advertisers Don't Need More Data. They Need Better Infrastructure.

The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply connected to closed-loop measurement. Intelligence that compounds across the patient journey instead of fragmenting across it.

May

19th

2026

15:07

Agnostic by Architecture

A media buyer sits down on a Monday to launch a campaign. She has a LiveRamp audience she spent six months building. A contextual partner her strategy team prefers. A custom optimization agent her agency has been developing for a year.

May

12th

2026

09:46

Emerging Tech, Artificial Intelligence, B2B Tag

The Infillion Brain: Optimizing Every Impression Before You Spend a Dollar

The whole point of programmatic advertising is efficiency. It’s smarter, faster, and data-driven. But most platforms still optimize the same way: observe performance, then adjust accordingly. The Infillion Brain flips that process, analyzing 60+ signals per impression before any budget is even committed, so every bid is informed by what is likely to succeed.

May

5th

2026

15:17

Events, Artificial Intelligence, B2B Tag

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible.

May

1st

2026

18:13

Artificial Intelligence, B2B Tag

Infillion tells DSP buyers what questions they are afraid to ask

Infillion this week published a guide titled "15 Questions You Should Ask Your DSP for the Agentic Era," directed at media buyers who are evaluating or re-evaluating their demand-side platform partnerships as artificial intelligence takes on a larger role in programmatic campaign management.

Apr

29th

2026

11:08

Catalina Shopping Basket Index Tracks Q1 2026 Price Trends

Stability Returns to the Grocery Aisle in Q1 2026, Catalina Shopping Basket Index Shows The overall rate of grocery inflation reached a point of relative stability in the first quarter of 2026 (Q1 2026), according to Catalina’s robust, real-time Shopper Intelligence Platform.

Apr

22nd

2026

13:50

Artificial Intelligence, B2B Tag

The DSP Conversation Has Changed. Here's How to Lead It.

In 2024, we published 12 Questions You Should Ask Your Demand Side Platform to help brands and agencies better evaluate the DSP landscape, and it became one of our most downloaded resources. A lot has changed since then.

Apr

20th

2026

16:10

Is Your DSP Built for the Way Media Buying Is Changing?

The infrastructure conversation has changed. Here’s the framework to lead it. AI is reshaping how campaigns get planned, bought, and optimized. Pricing models are more complex. Data ownership is murkier than it looks. And the difference between a platform architected for agentic execution and one that retrofitted AI onto a legacy system isn’t always obvious in a demo.

Apr

15th

2026

13:40

Healthcare and the Coming Longevity Boom

What the “Wellness Bowl” Tells Advertisers About Where Health Marketing Is Headed Super Bowl LX wasn’t just the Seahawks’ night. It was the moment longevity went mainstream in advertising.

Mar

18th

2026

16:43

Emerging Tech, B2B Tag

The Political Text Message Apocalypse Is Here

For the better part of a decade, text messaging has been one of the most reliable tools in political campaigning. Fundraising appeals, get-out-the-vote reminders, event invitations, rapid-response messaging — all of it delivered directly to a voter’s pocket with near-guaranteed visibility.

Mar

10th

2026

14:56

Big Data/Analytics, Artificial Intelligence, B2B Tag

When AI Levels the Playing Field, Proprietary Data Wins

Artificial intelligence is reshaping digital advertising, but not always in the ways people expected. As more of the execution layer becomes automated – from bidding and pacing to audience modeling and in-flight optimization – the real advantage shifts upstream.

Mar

3rd

2026

12:27

Big Data/Analytics

Walmart Connect Mexico

Historically, many brands have lacked the infrastructure to connect digital media exposure to in-store sales. As a result, a significant portion of media impact has remained unmeasured—creating blind spots in optimization and budget decisions. Walmart Connect Mexico, powered by Infillion’s white-labeled MediaMath technology, introduced enhanced omnichannel audience activation and measurement – extending advertiser visibility beyond e-commerce to include in-store (POS) sales.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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