Indian Super League is a Privately Owned entity headquartered in India. It operates under Football Sports Development (FSDL). Founded in 2013, it functions as a tier 1 media tech buyer. The company operates a men's professional football league, which represents the highest-level league within the Indian football system.
On July 8, 2026, the All India Football Federation (AIFF) and the Indian Super League (ISL) Managing Committee finalized a new club-led commercial model for the league. Under this structure, ISL clubs will hold the commercial rights, while the AIFF retains administrative control and oversight of key operational aspects, aligning with more globally common models. This decision follows the AIFF Executive Committee's agreement on March 29, 2026, for bidders seeking to manage commercial rights of AIFF men's tournaments, including the ISL, to present their proposals directly to ISL clubs. Earlier in March, on the 9th, streaming platform FanCode acquired exclusive global media rights to the Indian Super League, reportedly at a significantly reduced fee compared to previous deals. This context emerged amid reports of a widening trust deficit between top-tier football clubs and the AIFF, which had unilaterally invited bids for commercial rights of its properties, including the ISL, despite clubs funding 60% of the league's costs, as reported on March 5, 2026.
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Indian Super League offers 2 products in the media and telecoms services and sports industries. Indian Super League's product portfolio comprises of soccer and search, social, and retail media.
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