Magnifi, also known as VideoVerse, is a privately owned company headquartered in India. Founded in 2016, the company has approximately 130 employees and reported $2.5M in revenue as of 2024. The company specializes in production and post-production, delivering video analysis and editing technologies that are designed for users of all skill levels, offering platform solutions for the transformation and digital outreach of sports content.
Magnifi developed technology to send personalized AI video responses to customer emails and text messages, replacing traditional auto-reply systems, as announced on June 26, 2026. Founder Doug Dibert Jr. stated the platform analyzes incoming messages and delivers a pre-recorded human video response tailored to the customer's question. Previously, on March 10, 2026, Reuters Imagen integrated Magnifi's AI-powered tagging technology onto its platform to automate highlights from live and archive video, aiming to accelerate monetization and secure distribution.
Magnifi's customers primarily consist of spectator Sports and higher Education companies. Examples of Magnifi's customers include Federacao Paulista de Futebol (FPF), Professional Squash Association (PSA) and University of New Mexico. Magnifi has commercial and technical partners like Sportfive and Linius.
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