Magnifi is a Privately Owned company headquartered in India. Founded in 2016, with approximately 130 employees, the company reported $2.5M in revenue as of 2024. Functioning as a tier 3 media tech buyer, its main product focuses on production and post production. Magnifi, an entity of VideoVerse, provides video analysis and editing technologies and offers platform solutions for the transformation and digital outreach of sports content.
On March 10, 2026, Reuters Imagen announced its collaboration with Magnifi, integrating Magnifi AI-powered tagging technology onto the Imagen platform. This integration automates highlights from live and archive video, aiming to accelerate monetization and secure distribution at scale.
Magnifi's customers primarily consist of higher Education and spectator Sports companies. Examples of Magnifi's customers include University of New Mexico, Federacao Paulista de Futebol (FPF) and Professional Squash Association (PSA). Magnifi has commercial and technical partners like Sportfive and Linius.
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