Privately Owned Magnifi, also known as VideoVerse, is headquartered in India. Founded in 2016, with approximately 130 employees, the company reported $2.5M in revenue as of 2024, operating as a tier 3 media tech buyer. The company specializes in production and post-production, delivering video analysis and editing technologies. These technologies are designed for users of all skill levels, offering platform solutions for the transformation and digital outreach of sports content.
On March 10, 2026, Reuters Imagen announced its collaboration with Magnifi to integrate AI-powered tagging technology onto the Imagen platform, aiming to automate highlights from live and archive video to accelerate monetization and secure distribution.
Magnifi's customers primarily consist of higher Education and spectator Sports companies. Examples of Magnifi's customers include Federacao Paulista de Futebol (FPF), University of New Mexico and Professional Squash Association (PSA). Magnifi has commercial and technical partners like Sportfive and Linius.
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