IKI Group

Privately owned IKI Group, a subsidiary of Squirrel Media, is headquartered in Madrid and Barcelona, Spain. Founded in 2015, the company employs approximately 140 individuals and reported $18.2M in revenue as of 2023. Functioning as an advertising, marketing, and media agency, the group operates as an integrated ecosystem of specialized units, including IKI Media (strategic consulting and media management), IKI Digital (digital marketing and data intelligence), IKI Pavlov (creative boutique agency), IKI Lab (innovation and GenAI technology), and IKI PR (reputation and corporate communication). IKI Group utilizes econometric modeling and proprietary data tools to measure the business impact of marketing investments, emphasizing long-term strategic partnerships and a "test & learn" approach to emerging technologies such as Generative AI, SEO automation, and CRM marketing.