Grupa Wirtualna Polska, also known as WP, is a publicly owned company headquartered in Poland. Founded in 1995, the company employs approximately 1130 individuals and reported $590.2M in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating as a conglomerate of companies active in the media and e-commerce sectors.
On June 26, 2026, Grupa Wirtualna Polska announced notifications of transactions in its shares, including the expiration of share pledges concerning individuals closely associated with persons discharging managerial responsibilities. Previously, on June 8, the company reported another transaction in its shares executed by a person closely associated with managerial responsibilities. Earlier, on June 2, the Ordinary General Meeting of Wirtualna Polska Holding S.A. adopted several resolutions. The company's first-quarter 2026 financial results, reported on June 1, showed cash revenues of PLN 551.5 million, marking a 50% year-on-year increase, and adjusted EBITDA of PLN 98.3 million, up nearly 15% from the previous year. This revenue and adjusted EBITDA growth was largely driven by the Invia Group acquisition, but higher amortization and finance costs resulted in a net loss for the period, as detailed on May 30. The Travel segment experienced significant impact from geopolitical risks, while the Advertising & Subscription segment achieved resilient revenue growth despite reporting lower margins.
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Grupa Wirtualna Polska offers 2 products in the media and telecoms services industry. Grupa Wirtualna Polska's product portfolio comprises of media and TV services and search, social, and retail media.
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Grupa Wirtualna Polska's revenues were $590.2M in 2025. Caretta Research has split Grupa Wirtualna Polska's revenue into 2 different product categories, the largest of which is video streaming, which represents 100% of Grupa Wirtualna Polska's revenue.
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