Aftonbladet

http://www.aftonbladet.se
https://www.linkedin.com/company/aftonbladet/

Aftonbladet, a privately owned entity headquartered in Sweden and a subsidiary of Schibsted, functions as a tier 1 media tech buyer. Founded in 1830, with approximately 510 employees, the company reported $132.5M in revenue as of 2024. It operates as Sweden's largest daily newspaper and a digital media house, majority-owned by the Norwegian media group Schibsted (91%), with the Swedish Trade Union Confederation (LO) holding 9%. The company functions as a multi-platform news source, reaching over 3.5 million daily readers across mobile, desktop, and print, with an editorial mission that combines breaking news and investigative reporting with coverage of sports (through Sportbladet), entertainment, and lifestyle. Aftonbladet has transitioned to a digital-first business model, balancing high-reach advertising with a subscription service (Aftonbladet Plus) that serves over 250,000 paying members.

2024 Revenue

Founded

1830

Headcount

507

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Privately Owned

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Aftonbladet offers 2 products in the media and telecoms services industry. Aftonbladet's product portfolio comprises of media and TV services and other media.

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Aftonbladet's revenues were less than $250M in 2024. Caretta Research has split Aftonbladet's revenue into 2 different product categories, the largest of which is video streaming. For full access to Aftonbladet's revenue breakdown subscribe to Caretta Portal.

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Examples of Aftonbladet's suppliers include EI Towers, Codemill and Staylive.

Example Suppliers

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Aftonbladet currently holds 6 broadcasting rights for sports competitions including athletics, soccer | association football, motorsports and multi-sport.