Aftonbladet, a privately owned company headquartered in Sweden and majority-owned by the Norwegian media group Schibsted (91%) with the Swedish Trade Union Confederation (LO) holding 9%, was founded in 1830 and operates with approximately 510 employees. The company, which specializes in media and TV services, reported $132.5M in revenue as of 2024 and functions as a tier 1 media tech buyer. Functioning as Sweden's largest daily newspaper and a digital media house, Aftonbladet operates as a multi-platform news source, reaching over 3.5 million daily readers across mobile, desktop, and print. Its editorial mission combines breaking news and investigative reporting with extensive coverage of sports (through its specialized brand Sportbladet), entertainment, and lifestyle. The company maintains a digital-first business model, balancing high-reach advertising with a subscription service (Aftonbladet Plus) that serves over 250,000 paying members.
Aftonbladet currently offers readers the opportunity to chat with its foreign commentators Johan-Mathias Sommarström and photographer Niclas Hammarström, who are on location in Kyiv, Ukraine, following an escalation of Russian attacks against the city over the past week, including continuous drone and ballistic missile attacks for eight days. Aftonbladet reported on September 2 that a 16-year-old suspect, arrested in the Stockholm area and accused of complicity in the Fagersta school attack, allegedly knew about Liam Nebel's plans the day before the incident. The suspect stated he did not alert authorities due to fear, according to Aftonbladet's information. Earlier, on August 31, an opinion piece from SvD Ledare by Peter Wennblad critiqued Aftonbladet's credibility, suggesting it suffered weeks after the "Quisling-debatten" despite the resilience of Swedish democracy. This follows Aftonbladet's reports on May 28, which indicated Sweden was preparing to donate Jas 39 C/D Gripen fighter jets to Ukraine, with an official announcement anticipated during Prime Minister Ulf Kristersson's visit.
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Aftonbladet offers 2 products in the media and telecoms services industry. Aftonbladet's product portfolio comprises of media and TV services, search, social, and retail media and other media.
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Aftonbladet's revenues were less than $250M in 2024. Caretta Research has split Aftonbladet's revenue into 4 different product categories, the largest of which is video streaming. For full access to Aftonbladet's revenue breakdown subscribe to Caretta Portal.
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Examples of Aftonbladet's suppliers include Codemill, EI Towers and Staylive.
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Aftonbladet currently holds 6 broadcasting rights for sports competitions including multi-sport, soccer | association football, motorsports and athletics.
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