Privately owned Euroleague Basketball, headquartered in Spain, and a subsidiary of IMG, was founded in 2000 and employs approximately 320 individuals. The company reported $152.6M in revenue as of 2025. It operates as a tier 1 media tech buyer. Functioning primarily in spectator sports, the company, run by ECA (Euroleague Commercial Assets), operates the top continental-wide basketball men's professional sports club competitions in Europe, specifically the first-tier level EuroLeague and the second-tier level EuroCup. It has been organizing the EuroLeague competition since the 2000–01 season, backed by ULEB. Euroleague Basketball also oversees the European national basketball league rankings and the Euroleague Basketball Next Generation Tournament.

Revenue

Founded

2000

Headcount

323

Headquarters

Spain

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Euroleague Basketball is reportedly nearing finalization of a betting data and streaming rights agreement with Sportradar. Earlier on July 8, Euroleague Basketball presented "Euroleague Basketball+", a new strategic vision designed to unite, strengthen, and accelerate the future of European club basketball. This exclusive event in Barcelona brought together representatives from EuroLeague and BKT EuroCup clubs, domestic leagues, media, commercial partners, and key stakeholders. Previously, on June 12, the London Lions secured their participation in the 2026-27 BKT EuroCup, agreeing to a three-plus-two year deal with Euroleague Basketball that potentially grants them a five-year license. On May 22, Euroleague Basketball expanded its commercial portfolio by announcing a partnership with global consumer goods company Unilever, making Skip and Dove Men+Care official partners for the 2026 EuroLeague Final Four.

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Euroleague Basketball offers 6 products in the media and telecoms services and sports industries. Euroleague Basketball's product portfolio comprises of ball sports, sports tickets, merchandise and sponsorship and media and TV services.
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Euroleague Basketball's revenues were less than $250M in 2025. Caretta Research has split Euroleague Basketball's revenue into 4 different product categories, the largest of which is basketball. For full access to Euroleague Basketball's revenue breakdown subscribe to Caretta Portal.
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Examples of Euroleague Basketball's suppliers include IMG ARENA, Sportradar and Unilumin Group.

Example Suppliers

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Euroleague Basketball sells broadcasting rights of its 3 basketball competitions to 37 companies globally, covering 8 countries. Euroleague Basketball's rights holders include Telefonica. Euroleague Basketball currently holds 3 broadcasting rights for sports competitions including basketball.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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