News Summary:
On September 8, 2026, Euroleague Basketball and Allwyn Hellas, Greece's gaming giant, announced a multi-year partnership establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029. The new sponsorship agreement was presented at a special event in Athens, attended by Odysseas Christoforou, Deputy CEO of Allwyn Hellas, Antos Lukas, Chief Customer Officer of Allwyn Hellas, and Gawain Davies, Euroleague Basketball's Chief Commercial Officer. Previously, on September 4, 2026, Sportradar Group AG extended its exclusive global data and audiovisual betting rights for Euroleague Basketball through 2031. This extension was part of Sportradar's broader expansion of its partnership with Polymarket, supplying premium sports data, streaming, fan engagement tools, marketing, and integrity services across more than 20 leagues and approximately 300,000 matches annually.
Subscribe for full access to Euroleague Basketball's profile