Privately owned Euroleague Basketball, headquartered in Spain, and a subsidiary of IMG, was founded in 2000 and employs approximately 320 individuals. The company reported $152.6M in revenue as of 2025. It operates as a tier 1 media tech buyer. Functioning primarily in spectator sports, the company, run by ECA (Euroleague Commercial Assets), operates the top continental-wide basketball men's professional sports club competitions in Europe, specifically the first-tier level EuroLeague and the second-tier level EuroCup. It has been organizing the EuroLeague competition since the 2000–01 season, backed by ULEB. Euroleague Basketball also oversees the European national basketball league rankings and the Euroleague Basketball Next Generation Tournament.

2025 Revenue

Founded

2000

Headcount

352

Headquarters

Spain

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 8, 2026, Euroleague Basketball and Allwyn Hellas, Greece's gaming giant, announced a multi-year partnership establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029. The new sponsorship agreement was presented at a special event in Athens, attended by Odysseas Christoforou, Deputy CEO of Allwyn Hellas, Antos Lukas, Chief Customer Officer of Allwyn Hellas, and Gawain Davies, Euroleague Basketball's Chief Commercial Officer. Previously, on September 4, 2026, Sportradar Group AG extended its exclusive global data and audiovisual betting rights for Euroleague Basketball through 2031. This extension was part of Sportradar's broader expansion of its partnership with Polymarket, supplying premium sports data, streaming, fan engagement tools, marketing, and integrity services across more than 20 leagues and approximately 300,000 matches annually.

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Euroleague Basketball offers 6 products in the sports and media and telecoms services industries. Euroleague Basketball's product portfolio comprises of media and TV services, ball sports and sports tickets, merchandise and sponsorship.
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Euroleague Basketball's revenues were less than $250M in 2025. Caretta Research has split Euroleague Basketball's revenue into 4 different product categories, the largest of which is basketball. For full access to Euroleague Basketball's revenue breakdown subscribe to Caretta Portal.
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Examples of Euroleague Basketball's suppliers include Unilumin Group, IMG ARENA and Sportradar.

Example Suppliers

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Euroleague Basketball sells broadcasting rights of its 3 basketball competitions to 39 companies globally, covering 9 countries. Euroleague Basketball's rights holders include Telefonica. Euroleague Basketball currently holds 4 broadcasting rights for sports competitions including basketball.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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