ESL Gaming, a privately owned company based in Germany, was founded in 2020. It employs approximately 490 individuals and reported $281.7M in revenue as of 2023, functioning as a tier 1 media tech buyer. The company specializes in niche sports, operating as an esports company.
ESL FACEIT Group (EFG) banned CS2 skin trading case-opening and skin gambling site promotions on July 9, 2026, requiring teams to provide alternative branding if they have existing prohibited sponsors. This follows the organization's move to simplify revenue streams by prohibiting such platforms from sponsoring teams at EFG-run Counter-Strike 2 events, though some teams like Team Vitality continue partnerships with previously banned gambling companies. Previously, on June 30, 2026, DreamHack, an EFG brand, announced a historic five-year renewal of its partnership with Elgiganten, securing Elgiganten’s position as the Presenting Partner for DreamHack’s Swedish festivals through 2029 and as the Exclusive Retail Partner, marking the longest-running retail partnership in the history of the Swedish gaming and esports market.
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