ESL Gaming, a privately owned, tier 1 media tech buyer headquartered in Germany, was founded in 2020, employs approximately 490 individuals, and reported $281.7M in revenue as of 2023. The company functions as an esports company, specializing in niche sports.
Samsung became the official partner for DreamHack Birmingham 2026 on March 17, set to bring an immersive gaming experience to the NEC as the festival makes its UK debut. On the same day, ESL FACEIT Group (EFG), formed in 2022 by Savvy Games Group, confirmed its role as the Esports World Cup’s operating partner for 2026. Franck Guignery, EFG's senior vice president and managing director Middle East and Africa, discussed the company's development and its role in hosting major esports tournaments in Saudi Arabia. Earlier, on February 26, EFG expanded its partnership with ZOWIE, a gaming brand by BenQ, for key global Counter-Strike 2 (CS2) competitions. This followed Team Vitality's victory at the inaugural Intel Extreme Masters (IEM) Kraków on February 8, where they defeated FURIA 3:1 in the Grand Final, claiming the championship trophy and a share of the $1,250,000 total winnings.
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