e&, also known as etisalat and Emirates Telecommunications Group Company PJSC, is a Publicly Owned company headquartered in the UAE. Founded in 1976, with approximately 28,490 employees, it reported $19.8 billion in revenue as of 2025. The company specializes in technology, information, and internet services, functioning as an Emirati-based multinational telecommunications services provider.
Help AG, e&’s cybersecurity arm, launched Quantum 360 at GISEC Global 2026 on September 17. This new portfolio of post-quantum cybersecurity services aims to help government entities, critical infrastructure, and enterprises understand their cryptographic exposure and build a structured path toward quantum-safe security. Previously, on September 14, UAE buyers of the iPhone 18 Pro and iPhone 18 Pro Max learned they would need to use an eSIM, as models sold in the UAE lack a physical SIM tray, impacting connectivity for services like etisalat by e&. Earlier, on September 12, the Senate Standing Committee on Information Technology and Telecommunication was slated to discuss a wide-ranging agenda, including reported outstanding Etisalat dues totaling $800 million. This follows the official availability of Starlink in the UAE on September 3, offering residents a new alternative to the fibre and 5G services provided by operators such as e& and du.
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