Cricket Australia

http://www.cricketaustralia.com.au/
https://www.linkedin.com/company/cricket-australia/

Cricket Australia, a privately owned organization founded in 1905, is the governing body for cricket in Australia at both professional and amateur levels. Headquartered in Australia, it employs approximately 590 people. In 2024, the organization reported revenues of roughly $250 million. Its primary activity is the organization and administration of spectator sports related to cricket.

2024 Revenue

Founded

1905

Headcount

586

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Cricket Australia announced a multi-year partnership with Chemist Warehouse, naming the retailer the Official Pharmacy Partner of the Australian men’s and women’s national teams. This partnership, announced on an unspecified date, unites what the companies called shared brand values. On March 1, 2024, the third Women’s One Day International between Australia and India was played at Bellerive Oval in Hobart. Cricket Australia also extended its partnership with ASICS, which began in 2011, resulting in new playing uniforms for the Australian cricket teams for the next two summers. These uniforms feature Indigenous artwork and subtle color changes. Finally, Cricket Australia announced a 15-player squad for the ICC Women’s World Cup 2025, scheduled for India and Sri Lanka, on an unspecified date.

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Cricket Australia offers 15 products in the sports and media and telecoms services industries. Cricket Australia's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and bat sports.

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Cricket Australia's revenues were less than $500M in 2024. Caretta Research has split Cricket Australia's revenue into 4 different product categories, the largest of which is cricket. For full access to Cricket Australia's revenue breakdown subscribe to Caretta Portal.

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Jan

20th

2026

18:30

B2B Tag

Benalla Ensign

It's effectively back to the future for England, who employed the former quick, one of the game's most highly-regarded fast-bowling coaches, between 2003 and 2006, including their famed 2005 Ashes triumph when he helped hone Andrew Flintoff, Steve Harmison, Simon Jones and Matthew Hoggard.

Benalla Ensign

Jan

11th

2026

05:14

Emerging Tech, B2B Tag

CA Captivates The Nation With ‘Unmissable First Over’ Via Special, Initiative & OOh!media

Cricket Australia harnessed the national sporting ritual of the Ashes, transforming a total of 4,557 digital OOH sites across the nation into live broadcast sites pulling in a reach of over 1.18 million Australians to ensure all eyes were on the first over of The Ashes.

B&T

Jan

10th

2026

00:50

B2B Tag

England's Ashes misery Down Under: How Bazball faltered in its ultimate Test

First, what preceded for England before Ben Stokes and Brendon McCullum took over, and what followed thereafter. This one's fairly straightforward. Between January 2021 until the start of 2022 home summer, England had won four, lost 11 and drawn five Tests.

cricbuzz

Jan

9th

2026

08:10

B2B Tag

Steve Smith, Mitchell Starc to join Babar Azam in BBL as Test stars return after Ashes triumph

The Big Bash League (BBL) is about to feel like a completely different tournament. Fresh off a historic 4-1 Ashes triumph over England, several members of Australia’s Test squad are set to return to BBL action from Saturday.

InsideSport

Jan

9th

2026

00:47

B2B Tag

Australia's Test stars return to BBL

Several members of Australia's Ashes-winning Test squad will return to Big Bash League action from Saturday, giving a timely boost to BBL|15. Alex Carey (Adelaide Strikers), Brendan Doggett (Melbourne Renegades), Josh Inglis (Perth Scorchers), Usman Khawaja and Marnus Labuschagne (Brisbane Heat), Todd Murphy and Steve Smith (Sydney Sixers), along with Jake Weatherald and Beau Webster (Hobart Hurricanes), will be available for selection from Saturday (January 10) onwards.

cricbuzz

Jan

8th

2026

05:34

B2B Tag

What Bazball tells us about Britain’s decline

As many predicted, England has yet again lost the Ashes in Australia. But listen closely to the criticism of the defeat and a curious vocabulary emerges. The problem, we are told, was not simply misjudgement but recklessness; not failure but irresponsibility.

The Spectator UK

Jan

7th

2026

12:25

B2B Tag

Webster saves the day, but Australia reject spin at their peril

A few minutes before tea on day four, a cheer went up around the SCG, for Steve Smith had decided to try a spinner for the 40th over of England’s second innings. Partly the cheer was for the identity of that spinner – cult hero Travis Head – but it was also evidence that another big Sydney crowd had tired of a constant diet of seam bowling.

The Sydney Morning Herald

Jan

7th

2026

02:38

B2B Tag

Webster saves the day, but Australia reject spin at their peril

Brisbane Times

Jan

7th

2026

01:44

B2B Tag

Australia edge Day 4 despite Bethell's maiden Test ton

Jacob Bethell's maiden Test and first-class ton wasn't enough to consolidate England's position as they accumulated a tender 119-run lead by Stumps on Day 4 at the SCG. After conceding a 183-run first innings lead, England's second innings was marked by periods of hard-earned control followed by swift counter-productive implosions.

cricbuzz

Jan

6th

2026

15:34

B2B Tag

Turning SCG pitch will help Jacks bounce back: Bethell

Signs the SCG wicket is starting to spin will come as welcome news for a man desperate to try to make a final positive contribution to England's Ashes campaign. Will Jacks endured a hellish day on Tuesday which started with dropping a sitter on the boundary, allowing rampaging century-maker Travis Head to compound the visitors' misery for another 42 runs.

Cricket Australia

Jan

5th

2026

23:13

B2B Tag

Travis Head hits back for Australia after Root’s majestic 160

Sydney: An imperious Joe Root hit a magnificent 160 to drive England to 384 in the fifth and final Ashes Test before Travis Head let rip to haul Australia back into the contest with a rapid-fire unbeaten 91.

The Sentinel

Jan

5th

2026

22:00

B2B Tag

'Confident' Jacks to bounce back from nightmare day

Moree Champion

Examples of Cricket Australia's suppliers include HCLTech, Accenture and NEP Group.

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Cricket Australia sells broadcasting rights of its 10 cricket competitions globally. Cricket Australia currently holds 2 broadcasting rights for sports competitions including cricket.

Analysis

Data

Analysis

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Cricket Australia

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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